Business of Football

The second edition of World Football Summit Asia will take place in Jeddah, Saudi Arabia, on December 12/13, 2023, bringing together key decision-makers from the global football industry and expecting over 1,000 attendees from more than 70 countries in the first event of its kind in the country; Some notable …

UEFA have announced a first-time partnership with Unilever, a global leader in consumer goods, as an official sponsor of UEFA EURO 2024. Through this collaboration, Unilever will activate its renowned brands from both the Nutrition and Personal Care business groups during next year’s final tournament. Beyond the sponsorship, Unilever’s brands …

New Balance and São Paulo Futbol Club, two global institutions, will work together from January 2024. New Balance, through Brazilian distribution partner New Brasil Artigos Esportivos LTDA, will provide sports equipment to the three-time FIFA Club World Cup champions, in a sponsorship agreement that will provide uniforms for the men’s …

The CONCACAF W Gold Cup is the new premier women’s national team competition in the CONCACAF region and a key part of the CONCACAF W women’s football strategy launched in 2019, aimed at prioritizing the growth of women’s football at all levels. This will be the first-ever edition of the …

Monster Energy has been a partner in the Sponsors Club at Bayer 04 Leverkusen since the start of the 2023/24 season. Monster Energy has shown their products at Werkself home games on the LED advertising hoardings at the BayArena. Monster Energy activated the next stage of the partnership with the …

The football industry is embracing new technologies at an exponential rate. One of these groundbreaking shifts relates to the adoption of virtual technologies, which helps football properties connect with any stakeholder around the world at any time and drive operational efficiencies across the sports business. After working with top sports …

UEFA has announced today that Kaizen Gaming, one of the biggest GameTech companies in the world, and its brand Betano have become an official global sponsor of UEFA EURO 2024, which will take place across ten host cities in Germany from June 14 to July 14. Kaizen Gaming and Betano …

ZC Rubber has joined the Arsenal FC family as the clubs Official Global Tyre Partner. As part of the agreement, ZC Rubber will have a marketing presence at all Premier League, Emirates FA Cup, and Carabao Cup games played at Emirates Stadium, supporting the tyre brand’s ambition to reach new …

FC Internazionale Milano have announce that a deal has been reached with Qatar Airways for it to become the club’s Official Global Airline Partner until the 2025/26 season. The agreement will incorporate branding, hospitality, and marketing rights, including tailored travel solutions for all Inter fans, allowing Qatar Airways to strengthen …