Business of Football

AS Roma have announced that it is teaming up with JD. The leading global sports fashion retailer will become the club’s Official Retail Partner from July 1, 2024. The multi-year agreement will enable JD to boost its presence across the Italian football landscape while expanding the retail network for some …

Against Genoa, Simone Inzaghi’s Inter Milan will take to the pitch wearing a shirt featuring the Ninja Turtles logo instead of the classic Paramount+ patch. After the jersey dedicated to the Transformers film series, Inter Milan and Paramount+ are back celebrating the union between football and entertainment with a new …

REUTER will become Borussia Mönchengladbach’s main commercial partner from the 2024/25 season. Gladbach has agreed a deal with Germany’s largest online bathroom retailer until at least 2026, with the option of a further year. “We are incredibly pleased about the positive outcome of our discussions,” says Gladbach chief executive Stephan …

For the first time ever, all 14 teams in the National Women’s Soccer League (NWSL) will receive new, reimagined primary and secondary kits, featuring designs that convey each club’s rich identity. Each team’s primary kits express their unique stories through color and graphics while the secondary kits are inspired by …

Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards. Following the club’s meteoric rise from the fifth tier of German football to the top flight, RB Leipzig has been a breath …

UEFA has today announced that Swissquote, the Swiss market leader in online banking, has extended its sponsorship of the UEFA Europa League and UEFA Conference League for the 2024–2027 competition cycle. Swissquote became the first online bank to enter an exclusive partnership with both competitions in 2021, initially for three …

Queens Park Rangers have announced a new partnership with NordVPN. The leading cyber security company are now the club’s Official VPN Partner, with the partnership focusing on protecting supporters online across the world. NordVPN protects and secures the online identity and activity of users who are accessing unsecured networks, such …

On February 29, Middlesbrough Football Club celebrates an epic moment in its football history: the twentieth anniversary of the historic 2004 Carling Cup victory against Bolton Wanderers FC. This triumph, which has written indelible pages in the memories of fans, is honored with an extraordinary commemoration through the reintroduction of …