Italy

Italy’s Lega Serie A has appointed Infront to manage its international media rights for all platforms across Europe, Asia, Oceania, sub-Saharan Africa and Americas (excl. USA) for the next three seasons from 2021/22 to 2023/24. The Lega Assembly ratified Infront’s proposal for the commercialisation of the league’s worldwide media rights …

Following the tender process for the Italian media rights to the 2022 FIFA World Cup, FIFA has awarded the exclusive rights to the competition to Rai, the Italian national public service broadcaster. Rai has been awarded multi-platform rights across television, digital and radio, and will provide an extremely strong broadcast …

Following the launch of its new crest, FC Internazionale Milano releases its I M Collection by Nike, which includes the team’s special-edition jersey, the first to feature the new identity. The collection’s pieces are brought together by a blocked, geometrically-dazzling interpretation of the Nerazzurri stripes. The special-edition jersey features a …

Italian Serie A side AC Milan and German car maker BMW have announced a new multi-year partnership, which will see the Italian branch of the German premium automobile manufacturer become the Rossoneri’s new Automotive Partner and Premium Partner. The two global brands, excellences in their respective fields, join hands to …

Inter Milan has unveiled its new visual identity, which extols the club’s founding values and reinforces its bond with the city of Milan. The launch of the new logo, which will be used as of the 2021/22 season, has been celebrated with a narrative that plays on the initials of …

The draw of the 2020/21 UEFA Europa League – Final Round of 16 was carried out yesterday at the UEFA HQ in Nyon, Switzerland. The Round of 16 home and away ties would be played with the first leg on March 11 and the return legs on March 18. The …