Tuesday , October 4 2022

AFC announces request for proposal for 2023 AFC Asian Cup – China licensing & merchandising programme!

The Asian Football Confederation (AFC), through its exclusive commercial agency Football Marketing Asia (FMA), is seeking a master licensee for the 2023 AFC Asian Cup – China Licensing & Merchandising Programme.

FMA has issued a Request for Proposal (RFP) for the Programme which focuses on the 2023 AFC Asian Cup – China, and includes the option for respondents to submit proposals for additional AFC national team and club competitions through to the end of 2024.

The 2023 AFC Asian Cup – China will showcase the region’s best football talent on the biggest Continental stage and provide the selected partner with the exclusive opportunity to engage with the 121 million people across the 10 host cities (Beijing, Shanghai, Tianjin, Chongqing, Chengdu, Xi’an, Dalian, Qingdao, Xiamen and Suzhou) and a total of 489 million people across their wider provinces.

Internationally, the selected partner will also have exclusive rights (other than in Japan) to further leverage the programme with the AFC’s huge national team football fanbase across Asia. The Licensing and Merchandising Programme rights will be granted on a co-exclusive basis in Japan.

Kelme, as the Official Match Ball and Sports Apparel sponsor of the Competition, is also the Official Licensee for the Official Match Ball (including replicas but excluding non-performance balls) and branded sports apparel.

The submission deadline is March 4, 2022, and any company wishing to participate or send responses can reach FMA at  rfp@fmasia.com.

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