Inter Milan’s new streetwear collection is inspired by the sacredness of the crew, the uniqueness of a group of friends who hold the same Nerazzurri passion. A crew whose only cult is that of the Biscione and all the values it represents. The collection is genderless and consists of four …Read More »
SportsKhabri VIDEO: Sports Merchandising in India ft. Vivek Sethia & Arunava Chaudhuri!
Sports merchandising is a challenge so peculiar in the Indian market that companies, both foreign giants and domestic aspirants, have found it hard to find a formula that could guarantee success. In today’s edition of the SportsKhabri Podcast, we’re joined by Arunava Chaudhuri and Vivek Sethia to discuss the many …Read More »
UEFA & Fanatics sign long-term licensing, e-commerce & event retail deal!
UEFA and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, today announced a long-term e-commerce, event retail and licensing deal, in one of the most comprehensive sports merchandising partnerships in European football. This national team football deal, for both the men’s and women’s games, is …Read More »
AFC announces request for proposal for 2023 AFC Asian Cup – China licensing & merchandising programme!
The Asian Football Confederation (AFC), through its exclusive commercial agency Football Marketing Asia (FMA), is seeking a master licensee for the 2023 AFC Asian Cup – China Licensing & Merchandising Programme. FMA has issued a Request for Proposal (RFP) for the Programme which focuses on the 2023 AFC Asian Cup …Read More »
ShopTheArena named Bengaluru FC’s official fan merchandise partner!
Bengaluru FC have announced a partnership with Mumbai-based apparel brand Suditi Sports, for Blues’ Official Fan Merchandise Partner for a two-year deal. As a part of the association, exclusive merchandise will be made available to the Blues’ supporters, the West Block Blues, and the club’s Official Members worldwide. “We are …Read More »
Peter Romics named new Bayern Munich merchandising director!
FC Bayern Munich has announced a new appointment at the top of the merchandising & licensing team. 40-year-old Peter Romics will take over the management of the department as director with immediate effect and will report directly to board member Jörg Wacker. Romics has already played a key role in …Read More »
XtraTime VIDEO: Mohun Bagan to sell merchandise on Amazon!
As XtraTime reports from Kolkata, city giants Mohun Bagan will soon launch their own official merchandise on the online platform of amazon. The Mariners took this step as their plans to launch a merchandise shop on their Maidan premises were delayed by the Coronavirus pandemic.Read More »
FC Goa VIDEO: Be Original Be Goa – FCG Merchandise!
Indian Super League franchise FC Goa have launched their own line of FCG merchandise, which is highlighted in the video above. For more infos go to https://shopthearena.com/collections/fc-goaRead More »
VIDEO: Buy the all cool & vibrant Jamshedpur FC merchandise!
What’s left on your bucket list, folks? Time to get it all ticked off! Buy the all cool and vibrant Jamshedpur FC merchandise on fcjamshedpur.com and Amazon India!Read More »
FA expands England merchandise offering through new Fanatics partnership!
The Football Association of England has signed an innovative new deal with Fanatics, the global leader in licensed sports merchandise. The new five-year partnership, which begins this month, will see England fans provided with a greater range of products and broader availability wherever they are in the world, thanks to …Read More »