The Asian Football Confederation (AFC) has terminated its exclusive commercial partnership with Football Marketing Asia (FMA) with immediate effect. The AFC’s decision takes into careful consideration the new challenges and opportunities presented by the rapidly evolving post-pandemic commercial environment. The now terminated commercial deal, which was signed in 2018, gave …
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The Asian Football Confederation (AFC), through its exclusive commercial agency Football Marketing Asia (FMA), is seeking a master licensee for the 2023 AFC Asian Cup – China Licensing & Merchandising Programme. FMA has issued a Request for Proposal (RFP) for the Programme which focuses on the 2023 AFC Asian Cup …
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DDMC Fortis, a Super Sports company and Asia’s leading football marketing agency, is now Football Marketing Asia (FMA). The company is the exclusive commercial partner of Asian Football Confederation (AFC) National team and Club competitions for the rights cycles 2021-2024 and 2025-2028. The change of its name and visual identity …
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