Business of Football

Bayer Leverkusen launch Bayer Sports Family shirt!

The special edition Bayer Sports Family shirt pays homage to sport in the city of Leverkusen. At tonight’s Bayer Sports Family matchday at the Werkself Bundesliga home game against 1.FSV Mainz 05, Bayer 04 Club members could secure this limited edition shirt! A striking look has been achieved with a …

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Sportec Solutions named VAR Technology Provider for MLS until 2030!

Major League Soccer has announced that Sportec Solutions, will be the league’s new Video Assistant Referee (VAR) technology provider from the start of the 2024 season. The new multi-year deal will see Sportec Solutions implement its FIFA-approved VAR technology for 530 MLS matches, 77 Leagues Cup fixtures as well as …

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adidas & Atlanta United unveil 2024 The Resurgens Kit!

Atlanta United have unveiled their secondary jersey for the 2024 MLS season, The Resurgens Kit by adidas. The story of Atlanta’s resilience transcends. The ability to overcome the pain of loss, rebuild, reimagine and come back better than before embodies the city’s collective spirit. “Always Rising” nods to Atlanta’s historic …

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adidas & Nashville SC unveil 2024 The 615 Kit!

Nashville SC have unveiled their primary jersey for the 2024 MLS season, The 615 Kit by adidas. Nashville galvanized their community with record-breaking attendances, multiple Audi MLS Cup Playoffs runs and the largest soccer-specific stadium in the US and Canada. They are unapologetically proud of who they are and their …

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CONCACAF Teams Up with Hilton as Official Hotel Partner for 2024 CONCACAF Champions Cup & 2024 CONCACAF W Gold Cup!

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) today named global hospitality leader Hilton as the Official Hotel Partner for the 2024 CONCACAF Champions Cup and 2024 CONCACAF W Gold Cup. This strategic partnership highlights Hilton’s commitment to providing exceptional stay experiences to fans throughout the competitions, …

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Borussia Dortmund & PRIME announce partnership!

The brand PRIME from influencers KSI and Logan Paul becomes the official hydration partner of Borussia Dortmund. Since its inception in 2022, PRIME has been disrupting norms with its flagship product, Hydration, a sports drink alternative. On social media, the fan base comprises more than 53 million people. With BVB …

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adidas & FC Cincinnati unveil 2024 The Canvas Kit!

FC Cincinnati have unveiled their secondary jersey for the 2024 MLS season, The Canvas Kit by adidas. The concept of the FC Cincinnati Canvas Kit 2024 is to strengthen bonds around the city and promote community engagement. The kit reflects the club’s commitment to promoting Cincinnati’s local artists. Its tagline, …

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