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The brand PRIME from influencers KSI and Logan Paul becomes the official hydration partner of Borussia Dortmund.
Since its inception in 2022, PRIME has been disrupting norms with its flagship product, Hydration, a sports drink alternative. On social media, the fan base comprises more than 53 million people. With BVB having the highest average stadium attendance in world soccer, PRIME’s innovative hydration solutions are being promoted to soccer fans.
Carsten Cramer, Chief Marketing Officer, BVB says: “BVB is very excited and proud that two ambitious brands have joined forces. PRIME is an upcoming brand with popular products, especially for younger people – a significant target audience for BVB to manifest its continuous growth. Therefore, we’re convinced that both brands will benefit tremendously through this partnership. BVB on the one hand will help Prime to conquer the German market and beyond whereas Prime will further elevate BVB’s brand especially in the US, its home market.”
Reflecting on this collaboration, PRIME co-founders KSI and Logan Paul expressed their excitement, stating, “Witnessing the exponential growth of PRIME has been truly remarkable, and none of it would be possible without visionary partners like Borussia Dortmund. We are thrilled to align with such a prestigious and successful sports club, and we eagerly anticipate to create unforgettable moments with the club and for fans.”
PRIME was founded by Youtubers KSI and Logan Paul and launched its first product, Hydration, in 2022. Since then, the company has built a huge following, generating $250 million in retail sales in its first year and establishing itself as a popular drink for all ages. PRIME’s caffeinated beverage, Energy, was launched in 2023 and is sold in a can. Both PRIME products are available in the United States and Germany.
