Thursday , May 2 2024

Business of Football

BYD becomes Official E-Mobility Partner of UEFA EURO 2024!

UEFA has announced new energy vehicle (NEV) manufacturer BYD as an official partner and the Official E-Mobility Partner of UEFA EURO 2024, which takes place in Germany across ten host cities from June 14 to July 14. BYD will contribute to UEFA’s goal of organising the most sustainable European Championship …

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Ecobank Group unveils A BETTER WAY | A BETTER AFRICA Brand Campaign at AFCON 2023!

Ecobank, the leading pan-African financial services group, unveils its new brand campaign ‘A BETTER WAY | A BETTER AFRICA’ today, at the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 (AFCON). Ecobank is a proud official sponsor of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and …

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Macron extend Equatorial Guinea contract, present AFCON 2023 kits!

The Macron Hero will take the field in the final phase of the Africa Cup of Nations 2023. The logo that identifies the Italian brand will appear on the new shirts of the Equatorial Guinea team, with whom Macron signed a four-year technical sponsorship contract. The announcement of the new …

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WOW becomes naming rights partner of the Virtual Bundesliga!

WOW, a leading OTT service operated by Sky, is the new naming rights partner of the Virtual Bundesliga (VBL), becoming the “WOW Virtual Bundesliga”. Beginning immediately, WOW’s logo will feature on all branding related to the DFL’s eFootball competition, including digital communication platforms as well as during all offline VBL …

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AS Roma announce new partnership with Harmont & Blaine!

AS Roma have the pleasure of announcing a new partnership with Harmont & Blaine, an Italian high-end, smart-casual clothing company, becoming Official Style Partner of the women’s first team. Known for its Dachshund mascot, Harmont & Blaine will dress the players, technical staff and management and will supply a selection …

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AS Roma Women name HDI Assicurazioni as new sponsors!

AS Roma have announced a new sponsorship agreement for the clubs women’s first team. HDI Assicurazioni, who are already partnered with the men’s first team, have reaffirmed their commitment to the club by supporting the female Italian Champions as a partner in the “Insurance” category for the 2023/24 season. After …

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Empowering Together: Odisha FC Women x MySheDays!

Odisha FC have announced its collaboration with MySheDays, a pioneering initiative committed to women’s health and hygiene, as an official partner for the OFC women’s team. Tarush Lifecare Private Limited (TLPL) is a reputable pharmaceutical startup in Odisha. Under its flagship brand MySheDays, the company offers genuine, hygienic, and skin-friendly …

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Nikola Kalinic & that Hajduk Split jersey that has always remained sewn on him!

From Salona to Split is about 7 km and every morning, holding dad Jozo’s hand, little Nikola Kalinić would leave home to reach the training ground of Hajduk Split, the club where he grew up as a man and as a footballer and from where he left to become a …

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CAF & Orange renew Partnership reinforcing commitment to football development in Africa!

The Confédération Africaine de Football (“CAF”) and Orange have renewed their long-standing Partnership, reinforcing their shared commitment to football development, equality and inclusion in Africa. Orange has been an exclusive telecommunications partner for CAF since 2008. The scope of the renewed Partnership between CAF and Orange includes CAF’s most anticipated …

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