Global sports brand PUMA and Manchester City have unveiled a special edition capsule collection in celebration of the Year of the Wood Dragon. This special release, blending 20 years of the Etihad Stadium’s rich history with the vibrancy of Chinese culture, ensures Cityzens globally celebrate in style. The centrepiece of …
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Orange, a major partner of eSport in Africa, is celebrating eFootball 2024 at the special edition ‘Orange eSport Experience’ on January 19 and 20, 2024 in Abidjan, bringing together 14 African countries. Since 2016, the Orange Group has been supporting the development of eSport in Africa through the organization of …
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The DFL Deutsche Fußball Liga and EA SPORTS have agreed to an early prolongation of their long-standing partnership, extending the deal for another two seasons. The cooperation with the world’s leading video game publisher dates back to 1998 and will now continue until at least 2027. Fundamental to the partnership, …
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Indian Super League side FC Goa squad members in this FC Goa x Adda 52- Decked Out episode have to name their memberships as per cards.
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UEFA has announced new energy vehicle (NEV) manufacturer BYD as an official partner and the Official E-Mobility Partner of UEFA EURO 2024, which takes place in Germany across ten host cities from June 14 to July 14. BYD will contribute to UEFA’s goal of organising the most sustainable European Championship …
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Ecobank, the leading pan-African financial services group, unveils its new brand campaign ‘A BETTER WAY | A BETTER AFRICA’ today, at the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 (AFCON). Ecobank is a proud official sponsor of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and …
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The Macron Hero will take the field in the final phase of the Africa Cup of Nations 2023. The logo that identifies the Italian brand will appear on the new shirts of the Equatorial Guinea team, with whom Macron signed a four-year technical sponsorship contract. The announcement of the new …
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WOW, a leading OTT service operated by Sky, is the new naming rights partner of the Virtual Bundesliga (VBL), becoming the “WOW Virtual Bundesliga”. Beginning immediately, WOW’s logo will feature on all branding related to the DFL’s eFootball competition, including digital communication platforms as well as during all offline VBL …
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AS Roma have the pleasure of announcing a new partnership with Harmont & Blaine, an Italian high-end, smart-casual clothing company, becoming Official Style Partner of the women’s first team. Known for its Dachshund mascot, Harmont & Blaine will dress the players, technical staff and management and will supply a selection …
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AS Roma have announced a new sponsorship agreement for the clubs women’s first team. HDI Assicurazioni, who are already partnered with the men’s first team, have reaffirmed their commitment to the club by supporting the female Italian Champions as a partner in the “Insurance” category for the 2023/24 season. After …
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