Business of Football

PUMA, one of the world’s leading sports brands, has announced its official five-year sponsorship with Saudi Arabia’s Al-Hilal FC, one of the world’s most decorated football clubs. The groundbreaking partnership unites the two global giants as they come together to transform the country’s thriving and passionate football culture with dynamic …

York United FC unveiled on Wednesday its 2023 Pride Kit — with Somersby Cider as the front-of-shirt sponsor — which celebrates the deep-rooted influence and cultural significance of the 2SLGBTQ+ family in the city of Toronto. In an historic move, the team will wear the kit for the club’s official …

Frito-Lay North America (Frito-Lay) and FIFA have announced the continuation of their relationship, with Frito-Lay signing on as a North American Tournament Supporter and Official USA Snack of the upcoming 2023 FIFA Women’s World Cup – Australia & New Zealand, the company’s largest-ever investment in women’s sports. “We are thrilled …

Macron’s presence within the Scottish Premiership is still growing, with St. Mirren Football Club choosing us as their new technical partner. The historic Scottish club, which boasts 146 years of history, has just signed a multi-year agreement that will come into force next season. The new partnership covers the supply …

Paris Saint-Germain and Nike have announced the launch of the new 2023/24 Home jersey, paying tribute to a classic Parisian design and embodying the unique spirit of the French capital. As the latest opus of their historic partnership, this jersey represents the shared vision of excellence, innovation, and ambition between …

Leicester City’s 2023/24 home kit by adidas has been launched. In keeping with tradition, the Foxes made their debut in the new design during the final home game of the current Premier League season against West Ham United, giving fans their first glimpse of the new look for the 2023/24 …

The Home Depot and Major League Soccer (MLS) announced today a multi-year extension of their partnership. Under the multi-faceted agreement, The Home Depot will continue as the League’s Official Home Improvement Retailer. Through this renewed agreement, the two organizations will continue their combined efforts to connect with new and emerging …

Erreà is thrilled to announce the signing of a new and prestigious technical sponsorship agreement with Dumfermline Athletic Football Club. This partnership will have a significant impact on the Pars’ teams, providing high-quality technical and representative garments that reflect the excellence and identity of the club. The agreement, which will …

VfL Bochum 1848 and Vonovia SE have agreed to continue their main sponsorship agreement. The Bochum-based DAX-listed company will be present on the team’s jersey at the start of the 2021/22 season and is now continuing its commitment. The housing company has already been a partner of the Blue and …

The last Crystal Palace FC game of the 2022-23 Premier League season will feature an important change. On the occasion of the club facing Nottingham Forest, scheduled for Sunday, May 28, the Eagles will take the pitch wearing their brand new Home kit, made of red and blue halves to …