Business of Football

Mumbai Marines FC currently playing in MFA Super Premier League have announced the extension of its partnership with DafaNews, one of Asia’s leading news portals, for another-year sponsorship deal. This agreement solidifies the ongoing relationship between the two organisations and marks a significant milestone in their shared pursuit of excellence. …

Arsenal FC are excited to announce we have extended the partnership with Camden Town Brewery as their official beer partner. The partnership initially began in July 2019, and now extends into a long-term agreement from the 2023/24 season. To celebrate the renewal, Camden Town Brewery has launched a new beer, …

Global sports company PUMA has today unveiled their striking new AC Milan Home kit for the 2023/24 season, designed to bring the team, the city, and its passionate community even closer. Inspired by the city of Milan and the unstoppable spirit of its people, the new AC Milan Home jersey …

Erreà has announced that it has become the official technical sponsor of Pfk Neftci Baku, one of the most prestigious and representative football teams in Azerbaijan. Founded in 1937, the club has a long football tradition and has always been recognised as one of the strongest teams in the country, …

PUMA, one of the world’s leading sports brands, has announced its official five-year sponsorship with Saudi Arabia’s Al-Hilal FC, one of the world’s most decorated football clubs. The groundbreaking partnership unites the two global giants as they come together to transform the country’s thriving and passionate football culture with dynamic …

York United FC unveiled on Wednesday its 2023 Pride Kit — with Somersby Cider as the front-of-shirt sponsor — which celebrates the deep-rooted influence and cultural significance of the 2SLGBTQ+ family in the city of Toronto. In an historic move, the team will wear the kit for the club’s official …

Frito-Lay North America (Frito-Lay) and FIFA have announced the continuation of their relationship, with Frito-Lay signing on as a North American Tournament Supporter and Official USA Snack of the upcoming 2023 FIFA Women’s World Cup – Australia & New Zealand, the company’s largest-ever investment in women’s sports. “We are thrilled …

Macron’s presence within the Scottish Premiership is still growing, with St. Mirren Football Club choosing us as their new technical partner. The historic Scottish club, which boasts 146 years of history, has just signed a multi-year agreement that will come into force next season. The new partnership covers the supply …

Paris Saint-Germain and Nike have announced the launch of the new 2023/24 Home jersey, paying tribute to a classic Parisian design and embodying the unique spirit of the French capital. As the latest opus of their historic partnership, this jersey represents the shared vision of excellence, innovation, and ambition between …

Leicester City’s 2023/24 home kit by adidas has been launched. In keeping with tradition, the Foxes made their debut in the new design during the final home game of the current Premier League season against West Ham United, giving fans their first glimpse of the new look for the 2023/24 …