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Following the completion of several deals in Asia, FIFA is pleased to announce that it has completed its final broadcast sales for the 2023 FIFA Women’s World Cup – Australia and New Zealand.
The recently-completed free-to-air deals include Japan with NHK and China with CCTV. Other sales have been concluded in Central Asia (Saran), Chinese Taipei (ELTA), Hong Kong (PCCW), the Maldives (Medianet), Mongolia (Content Distribution LLC) and the Philippines (Cignal TV).
This means that the tournament will now be shown in over 200 territories, through 130 broadcasters and FIFA’s own platform FIFA+ in the remaining markets. At least 70 of the broadcasters will be present during the competition in Australia and New Zealand.
In order to accelerate the commercial growth of the women’s game, FIFA decided to sell the media rights on a standalone basis wherever possible, resulting in enhanced revenues from a range of media partners new and old.
“We are delighted to have completed these final sales, including two major markets, which will ensure the 2023 FIFA Women’s World Cup is one of the greatest sporting events ever and will be viewed in every corner of the world,” said FIFA’s Chief Business Officer Romy Gai. “We saw from the tournament in France in 2019 that women’s football presented a huge opportunity, which is why we took the decision to sell the rights for 2023 on a standalone basis. That decision has now been fully justified.”
“We are especially happy that the tournament will be widely available on free-to-air which gives us the chance to attract new audiences for women’s football. The revenues from the FIFA Women’s World Cup 2023 will be entirely reinvested in women’s football, helping it to develop still further in the future.”
Throughout the process, FIFA has taken advantage of the opportunities offered by social media to create additional value and reach younger audiences. These have included a deal with TikTok, the first ever with a social media platform, for tailored social media content including behind-the-scenes moments.
FIFA will use its own platform FIFA+, launched last year, to show the entire competition live in certain territories including Japan, Brazil, Indonesia and Thailand.
The 2023 FIFA Women’s World Cup – Australia & New Zealand kicked off today at Eden Park in Auckland/Tāmaki Makaurau, with 32 teams competing in 64 matches across 9 host cities and 10 stadiums finishing at Sydney/Gadigal’s Stadium Australia on August 20.
