Business of Football

BYJU’S, one of the world’s leading education technology company, today announced football star and global sports icon Lionel “Leo” Messi as the first global brand ambassador of its social impact arm, Education For All. Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, has signed an agreement …

Erreà Sport expands its market in North Africa, and more precisely in Libya. Thanks, in fact, to the collaboration with the local distributor Al Nokhba, Erreà Sport will dress two prestigious clubs of the Libyan First League: Alittihad Misurata SC and Al-Suqoor Club for the 2022 – 2023 season. Over …

Southampton FC have announced EcoWatt as the club’s Official Training Kit Partner for the remainder of the 2022/23 season. EcoWatt will be on the Men’s First Team, B Team and Women’s First Team training kits, and will be worn for the first time at the Men’s First Team game against …

Bengaluru FC have announced that they had signed a one-year deal with Pintola, who have come on board as the club’s ‘Official Peanut Butter Partner’. The association, which is set to run through the Blues’ 2022-23 Indian Super League campaign, is the club’s first with an Indian superfood brand. “We’re …

Brentford FC have announced a new partnership with SEGA and Football Manager. The partnership will see the Club aligned with the world’s leading developer of football manager simulator games and support this month’s launch of Football Manager 23 by running a series of exciting activations and competitions. The Football Manager …

Khelraja and Ekings, real-money gaming brands that offer sports betting, casino and eSports among other categories, have partnered with Sevilla FC as their official Asian iGaming partner. Through the association, which will run until June 30, 2024, Khelraja and Ekings will provide their users the opportunity to engage with all …

FC Goa welcomes Adda52.com, one of India’s most popular online poker destinations, as the Club’s Associate Sponsor for the 2022-23 season. As a part of the association, the name and logo of Adda52.com will also feature on the right chest part of the club’s first team jerseys during the course …

FC Goa welcomes the iconic McDowell’s No.1 Soda, Diageo India’s flagship brand as the Club’s new Associate Sponsor for the 2022-23 season of the Indian Super League. The brand will be the key enabler of friendships and camaraderie throughout the season. Through this association, McDowell’s No.1 Soda will ensure that …

Starling Bank is to be the official principal partner for Southampton FC Women for the 2022-2023 season. Starting Sunday, October 30 with a match against Sunderland AFC Ladies, Starling’s logo will feature on the front of players’ shirts. This sponsorship is a continuation of Starling’s celebration of women’s football, following …

Inter Rapidísimo, a leading package and freight courier services provider, has been unveiled as a Regional Supporter in South America for the 2022 FIFA World Cup – Qatar. Inter Rapidísimo will benefit from in-stadium perimeter board advertising in Qatar, as well as the right to the tournament’s official marks, designations …