Business of Football

Indian Super League franchise North East United FC have announced Assam Tourism as its new club sponsor. The Assam Tourism Department Corporation has signed the agreement with Northeast United FC to promote football in the state and across the NorthEast region. Meanwhile for North East United FC the signing of …

Coal and steel are gone, but their unifying element, the embers, will never fade. In the home match against Hertha BSC, Borussia Dortmund once again reminds us of the history of this city when the team will play in a jersey with black charcoal pattern and steel-look flocking. In the …

Columbus Crew have unveiled their new secondary jersey before the 2023 MLS season, the VeloCITY Kit by adidas. The black-on-grey kit features a checkerboard design with offset and grain representing speed, velocity and movement – attributes that embody both the club and the city of Columbus. Following that theme, the …

The New England Revolution have unveiled their new secondary jersey for the 2023 and 2024 MLS seasons, the Defiance Kit by adidas. The kit features a strikethrough in the Revs logo as a visual reflection of the spirit of defiance present in the region since the country’s formation by the …

New York City FC have unveiled their 2023-24 primary jersey, The Interboro Kit by adidas. The kit features the navy and orange colors of the New York City flag, alongside the club’s City Blue, making it New York City FC’s most colorful home shirt yet. The bottom of the kit …

TSG 1899 Hoffenheim have presented Unzer GmbH as a new Business Team Partner. The payment service provider and the Bundesliga club have signed off on a partnership which will grant fans incredible benefits during stadium visits. Unzer GmbH are supplying the modern EC-Cash terminals used throughout the PreZero Arena – …

After a total of eleven years, SV Werder Bremen’s main and shirt sponsorship with the PHW Group and their brands WIESENHOF and GREEN LEGEND will end. The company will stay one of SVW’s top partners. “Over the last eleven years, our partnership with the PHW Group has been shaped by …

AS Monaco and Kappa last Tuesday launched a limited reissue of the jersey from the team’s fantastic 1999/2000 season, during which the Club won the seventh French league title in its history. As the equipment supplier for AS Monaco since 2019, the Kappa brand has already been very active with …

Building contractor Matthäi will become the new main and shirt sponsor of SV Werder Bremen, as of the 2023/24 season. The new agreement is a further deepening of ties between the two parties, with Matthäi having previously been one of the club’s TOP partners. The new sponsorship agreement will run …

Collaboration between Erreà Sport and Catania Società Sportiva Dilettantistica continues and together they have designed and created a limited-edition capsule with a bold symbolic theme. The collection, based on the styles of the Brandon and Classic lines, includes a sublimation print track jacket matched with two sweatshirts and two silkscreen …