Monday , May 13 2024

Business of Football

Real Madrid and Sanitas celebrate 20 years in collaboration!

Real Madrid and Sanitas are celebrating 20 years of partnership. Both entities have celebrated this anniversary with a ceremony at the Alfredo Di Stéfano stadium attended by Real Madrid President Florentino Pérez; Iñaki Peralta, CEO of Sanitas and Bupa Europe & Latin America; Emilio Butragueño, Director of Institutional Relations of …

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Visa & Crypto.com fuse Football, Art & NFTs for Fan Experience ahead of 2022 FIFA World Cup!

Visa, the Official Payment Technology Partner of FIFA, have unveiled Visa Masters of Movement, a first-of its-kind hybrid experience featuring a pre-event NFT auction and immersive activation for fans at 2022 FIFA World Cup – Qatar. The Visa Masters of Movement auction features digital art inspired by iconic goals from …

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New Balance and Aries reveal AS Roma collaboration!

New Balance and British luxury streetwear brand, Aries have teamed up on a unique collaboration for Italian football giants AS Roma. The centrepiece of the collaboration are three custom jerseys, two of which will be worn in AS Roma’s Japanese tour when they play Yokohama F Marinos in Tokyo. Keeping …

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BYJU’S Education For All unveils Lionel Messi as its Global Brand Ambassador!

BYJU’S, one of the world’s leading education technology company, today announced football star and global sports icon Lionel “Leo” Messi as the first global brand ambassador of its social impact arm, Education For All. Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, has signed an agreement …

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Southampton FC announce EcoWatt as Official Training Kit Partner!

Southampton FC have announced EcoWatt as the club’s Official Training Kit Partner for the remainder of the 2022/23 season. EcoWatt will be on the Men’s First Team, B Team and Women’s First Team training kits, and will be worn for the first time at the Men’s First Team game against …

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Bengaluru FC join hands with Pintola!

Bengaluru FC have announced that they had signed a one-year deal with Pintola, who have come on board as the club’s ‘Official Peanut Butter Partner’. The association, which is set to run through the Blues’ 2022-23 Indian Super League campaign, is the club’s first with an Indian superfood brand. “We’re …

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Football Manager sign up as official Brentford FC partners!

Brentford FC have announced a new partnership with SEGA and Football Manager. The partnership will see the Club aligned with the world’s leading developer of football manager simulator games and support this month’s launch of Football Manager 23 by running a series of exciting activations and competitions. The Football Manager …

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Sevilla FC secure Khelraja & Ekings as official Asian iGaming partner!

Khelraja and Ekings, real-money gaming brands that offer sports betting, casino and eSports among other categories, have partnered with Sevilla FC as their official Asian iGaming partner. Through the association, which will run until June 30, 2024, Khelraja and Ekings will provide their users the opportunity to engage with all …

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FC Goa welcomes Adda52.com as Associate Sponsor for ISL-9!

FC Goa welcomes Adda52.com, one of India’s most popular online poker destinations, as the Club’s Associate Sponsor for the 2022-23 season. As a part of the association, the name and logo of Adda52.com will also feature on the right chest part of the club’s first team jerseys during the course …

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