Business of Football

FC Goa welcomes the iconic McDowell’s No.1 Soda, Diageo India’s flagship brand as the Club’s new Associate Sponsor for the 2022-23 season of the Indian Super League. The brand will be the key enabler of friendships and camaraderie throughout the season. Through this association, McDowell’s No.1 Soda will ensure that …

Starling Bank is to be the official principal partner for Southampton FC Women for the 2022-2023 season. Starting Sunday, October 30 with a match against Sunderland AFC Ladies, Starling’s logo will feature on the front of players’ shirts. This sponsorship is a continuation of Starling’s celebration of women’s football, following …

Inter Rapidísimo, a leading package and freight courier services provider, has been unveiled as a Regional Supporter in South America for the 2022 FIFA World Cup – Qatar. Inter Rapidísimo will benefit from in-stadium perimeter board advertising in Qatar, as well as the right to the tournament’s official marks, designations …

vivo has been announced as the Official Smartphone and the only Official Sponsor in the smartphone industry of the 2022 FIFA World Cup in Qatar. The company’s new foldable device the X Fold+, which was launched in mainland China in conjunction with FIFA’s 118th anniversary, is the first official foldable …

Erreà Sport and the Burundi national football team have announced the reaching of a three-year technical partnership agreement. By virtue of this agreement, Erreà Sport will dress “Les Hirondilles” by creating a fully customised line of representation and leisure wear consisting of a vast selection of garments including polo shirts, …

Marriott Bonvoy, Marriott International’s award-winning travel programme and marketplace, have announced its exclusive multi-year partnership to become the official accommodation partner of Orlando Pirates FC. The partnership will offer fans incredible opportunities to experience football in South Africa at a whole new level through unrivalled and exclusive access. “The partnership …

Spanish LaLiga side Sevilla FC has named Khelraja as their official Asian iGaming partner with the club looking to tap into its growing presence in India and across Southeast Asia. The initial deal is until June 30, 2024 and it will see Khelraja provide its users the opportunity to engage …

AS Monaco and Kappa are pleased to announce a collaboration with Drôle de Monsieur, giving birth to a reinterpretation of the Monegasque jersey and the creation of an exclusive collection. Different but complementary, the worlds of fashion and sport intersect and influence each other continuously. Through sometimes unexpected paths, these …

Grupo Bimbo, the world’s largest baking company, and FC Barcelona have signed an agreement that makes the global brand BIMBO the Club’s Global Partner and the Main Partner of the women’s first team. The strategic pillars of this alliance are a commitment to female talent and equality, the promotion of …

New Balance has unveiled AS Roma’s new eSports jersey ahead of the team’s upcoming fixtures. With a vibrant and futuristic design, the jersey comes in a vivid Lemon Chrome colourway, with striking black lightning bolt graphics that provide a glimpse into the future of this historic club Despite the modern …