Business of Football

AFC teams up with global flooring group Gerflor for AFC Futsal competitions!

The Asian Football Confederation (AFC) has announced a new partnership with global flooring group Gerflor for the AFC Futsal competitions in 2022 and 2023. Gerflor will become an Official Tournament Supporter for AFC Futsal competitions, covering the upcoming 2022 AFC Futsal Asian Cup – Kuwait and the 2023 AFC Futsal …

Read More »

Strikerz Inc. named new partner of Bayer Leverkusen!

Strikerz Inc., the development team behind the online football video game UFL, has agreed a partnership deal with Bayer 04 Leverkusen. “We are very happy to welcome Strikerz Inc. as a partner in the area of games development,” said Florian Dederichs, head of sponsorship, internationalisation & eSports at Bayer 04. …

Read More »

New adidas-made home kit for Belgium Red Devils & Red Flames!

The RBFA and adidas have presented the new home kit for the Belgian Red Devils, Red Flames and all other RBFA national teams. In the past, new home kits were traditionally launched for and by the Belgian Red Devils (men’s team), with a takedown for the Red Flames (women’s team), …

Read More »

UEFA & Fanatics sign long-term licensing, e-commerce & event retail deal!

UEFA and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, today announced a long-term e-commerce, event retail and licensing deal, in one of the most comprehensive sports merchandising partnerships in European football. This national team football deal, for both the men’s and women’s games, is …

Read More »

Errea Sport & Catania Societa Sportiva Dilettantistica present the new match shirts!

“Melior de cinere surgo” are the words that make up a famous inscription on the Ferdinandea Gate in Catania. Meaning “I rise stronger from the ashes”, it sums up how the local population continues to rebuild their city upon the ashes, more beautiful than ever each time. These words mark …

Read More »

Kerala Blasters VIDEO: Club launch their 2022/23 third kit!

The Kerala Blasters Third Kit for the 2022/23 season draws inspiration and pays tribute to the life of those residing by the coast. Therefore the club have partnered with the talented sand artist, Udayan Edappal to bring out the true essence of the Third Kit. 𝙍𝙚𝙖𝙙𝙮 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙛𝙞𝙚𝙡𝙙 𝙡𝙞𝙠𝙚 …

Read More »

Budweiser heralds return of FIFA World Cup with global campaign!

Budweiser, an Anheuser-Busch InBev (AB InBev) brand and FIFA World Cup Sponsor, has debuted a global rallying-cry for fans: “The World is Yours to Take”. In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser will launch its FIFA World Cup campaign in more than 70 …

Read More »

PUMA & AC Milan reward the sustainability of their fans!

In continuity with the commitment already demonstrated last season, AC Milan once again teams up with PUMA in the RE:JERSEY circularity project, launched to promote production models that guarantee greater sustainability through end-to-end recycling methods. While the kits produced by PUMA are made from 100% recycled polyester, the kits made …

Read More »