Business of Football

Southampton FC have announced the launch of its official 2022/23 Third Kit. Created in partnership with hummel, the new Southampton FC third kit has been designed taking inspiration from the city’s rich aviation history and its connections to the RAF. The dark green and black shirt features a subtle detail …

German 2nd Division Women’s Bundesliga side FSV Gütersloh 2009 welcomes the Heil- und Mineralquellen Germete GmbH with its mineral water brand “Germeta” as the club’s new “Platinum Partner”. Heil- und Mineralquellen Germete GmbH thus becomes an important sponsor of the club and, with the sponsorship, they set a strong example …

Manchester United today announces a multi-year global strategic collaboration with Qualcomm Technologies, Inc. The arrangement will feature the Snapdragon brand. Snapdragon platforms power many of the world’s premium smartphones, PCs, gaming devices, connected cars, smart wearables and more. Bringing together the world’s most popular football club with a global leader …

Cádiz CF, the club that plays in the Spanish LaLiga, has revealed the new Home and Away shirts that the team will wear in the season due to start in less than two weeks. The new match kits combines the club’s traditional colours with innovative technical and stylistic solutions like …

Erreà Sport and Como 1907 present the new home jersey, ready to take the field with the Lariani in the 2022/23 season. Blue, light blue and white, recurring colours in the club’s history, the new uniform stands out for its boldness. It reproduces a painting created by the artist Golnaz …

Southampton FC have announced JD, the global leader in branded sports-fashion retail, as its new official sleeve partner for the 2022/23 season. As part of the partnership, the club have signed a one-year agreement which will see JD become the official sleeve partner for the Men’s First Team, B Team, …

Everton FC and international tyre manufacturer Davanti Tyres have announced a renewed, multi-year extension of their global commercial partnership. The deal will see Davanti, a long-standing Club partner since 2017, remain as Everton FC’s ‘Official Global Tyre Partner’. The ongoing partnership enables the Club to continue to support the brand’s …

PUMA has launched the 2022/23 City Third kit in their first ever Metaverse kit launch. The vibrant new kit was unveiled for the first time on Roblox giving players the opportunity to explore and interact with the new kit in the PUMA and the Land of Games experience. The new …

Leeds United and adidas have revealed the new away kit ahead of the upcoming 2022/23 Premier League campaign. This eagerly awaited strip for the new season is a contemporary design that sees the club’s classic club colours of yellow and blue reimagined in a bespoke tie dye print. The explosion …