Business of Football

Joma, as the reference sports brand in football and technical sponsor of Torino FC, presents the first and the second Torino 22/23 jersey with which the players will be wearing for the upcoming season. The first Torino FC jersey is dominated by maroon, the club’s traditional colour that transmits passion, …

Real Madrid and BMW Spain have signed a collaborative agreement to jointly pursue initiatives in the domains of future mobility, sustainability and diversity. The event took place in the boardroom at Real Madrid City and was chaired by Florentino Pérez and Manuel Terroba, Executive Chairman of BMW Group Spain and …

Geometric lines and patterns that recall the past feature on the home goalkeeper kit presented by Erreà Sport and Parma Calcio 1913 for the 2022/23 season. Inspired by 1990s graphics on a black background, the kit features a triumphantly geometric pattern in eye-catching purple and green, a clear tribute to …

Liverpool FC and Standard Chartered Bank have announced an extension to their partnership for a further four years. This will take the partnership to 17 seasons overall, until the end of the 2026-27 football season. Standard Chartered started as Liverpool FC’s main team sponsor in July 2010, when the bank …

FC Nantes, the French Ligue 1 club, and Macron, technical sponsor of “Les Canaris”, have unveiled the new Home strip for the 2022-2023 season. A shirt that tells the story of the history and art of the city and at the same time, as in the previous season, contains a …

Joma, as the reference sports brand in football and technical sponsor of the TSG 1899 Hoffenheim, presents the Hoffenheim’s 2022/23 second jersey with which the players will be wearing for the upcoming season. The design of TSG 1899 Hoffenheim’s second jersey has been completely renewed. Although Joma has once again …

Buckle up, set off and get there together. MeinAuto.de and FC Schalke 04 have entered a new partnership that sees the German market leader of online new car sales become the club’s new main sponsor adorn the matchday jersey. The Cologne-based company will also receive extensive advertising rights, including TV-relevant …

With just over one month to go before the start of the championship, U.C. Sampdoria and their technical partner Macron have presented the new match kits that the “Blue-circled” team will wear for next season’s games. Tradition, homage to the city and refined, elegant graphic details are complemented by top …

Joma, as the reference sports brand in football and technical sponsor of HNK Rijeka, presents the Rijeka’s new 2022/23 jersey with which the players will be wearing for the upcoming season. HNK Rijeka’s first jersey retains the club’s traditional colours: white and blue. With a completely revamped design, this jersey …