Monday , April 29 2024

Business of Football

Mumbai City FC & Xylem celebrate unique football-based water education festival!

Mumbai City FC with the support of partners Xylem organised a Grassroots Festival at the Neville D’Souza Football Ground in Bandra. With an aim to use the power of football to embed an understanding amongst children on the importance of clean drinking water and safe handwashing practices, Indian Super League …

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PUMA & Borussia Dortmund introduce circularity project RE:JERSEY to fans!

Sports company PUMA and Borussia Dortmund swapped shirts with the fans at the Signal Iduna Park before kick off on Saturday to draw attention to the circularity project RE:JERSEY, in which PUMA tests an innovative recycling method. Before the match against VfL Bochum, Borussia’s players warmed up wearing RE:JERSEYs, which …

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Socios.com becomes official fan loyalty partner of 26 MLS clubs!

Major League Soccer have announced a multi-year partnership agreement with next generation fan engagement and rewards company, Socios.com, making the company an Official Partner of MLS. With a shared vision in leveraging next-generation technology mixed with progressive experiences, the Socios.com-MLS partnership forges a deeper connection with fans, and fuels League …

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adidas & Bayern Munich launch the clubs new 2022/23 season home kit!

FC Bayern Munich together with their partner adidas has today unveiled its new home shirt for the 2022/23 season. Classic club colours are combined with a modern striped concept. The white strip details add a new look to the plain red shirt, while white edges on the collar and sleeves …

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Mukuru named new Crystal Palace sleeve sponsors!

Mukuru, a next generation financial services platform and one of the largest money transfer providers in Africa, will become Crystal Palace’s official sleeve sponsor for the 2022/23 season. Mukuru has more than ten million customers, and has completed more than 100 million transactions since inception in 2004. In addition to …

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FIFA announces partnership with blockchain innovator Algorand!

FIFA has teamed up with blockchain technology company Algorand to agree a sponsorship and technical partnership deal. The agreement means Algorand will become the official blockchain platform of FIFA and provide the official blockchain-supported wallet solution. As per the sponsorship agreement, Algorand will be a 2022 FIFA World Cup Qatar …

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FC Bayern Munich & HypoVereinsbank extend until 2025!

FC Bayern Munich and HypoVereinsbank have extended their platinum partnership ahead of schedule until 2025. The company has been the official banking partner of the German record Bundesliga champions since 2003, and fans benefit from numerous banking products with extras such as ticket allocations. Oliver Kahn, FC Bayern CEO, said, …

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A new high-performance home shirt with a green soul for Hajduk Split!

Hajduk Split and Macron, the Croatian football club’s technical sponsor, have presented the new ‘Home’ shirt that the Bili (Whites) of Split will wear next season, as well as in tomorrow’s friendly game against Shakhtar Donetsk. The use of high-performance and Eco Fabrics, research and attention to design, and customised …

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PUMA’s circularity project RE:JERSEY takes center stage!

Manchester City players wore special PUMA jerseys ahead of their clash against Watford FC last Saturday, which were made using repurposed football jerseys as part of PUMA’s innovative recycling project RE:JERSEY. RE:JERSEY aims to reduce waste and pave the way towards more circular production models in the future. While PUMA’s …

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An outlook on SportsInnovation 2022!

The purpose of SportsInnovation 2022 is to highlight future trends which are of interest to sports institutions, the media and sport venues. On May 11-12, around 1,000 visitors and more than 50 exhibiting companies will participate in the one-of-a-kind sports technology event at the MERKUR SPIEL-ARENA in Düsseldorf. But the …

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