Business of Football

Arminia Bielefeld, the historic German club that will play in Bundesliga 2 next year, and Macron, technical sponsor to “die Arminen”, have revealed the new shirts the team will wear next season. The attention that both club and technical sponsor pay to the question of environmental sustainability is evident again …

Thanks to the achievement of a new technical sponsorship agreement, active from the next 2022/23 season, Erreà Sport will be supplier of the Swiss team FC Lugano SA, having worked together to create new competition uniforms. To underline the very close link between FC Lugano and its city, the black …

Ipswich Town FC has confirmed that it has entered an initial four-year partnership which will see UMBRO become Town’s main kit supplier. UMBRO had provided kits for the Blues previously, most recently from 1989 to 1995, a period where the Club secured promotion to the inaugural Premier League. Ipswich Town …

Oxford United FC have announced a new partnership with Macron, who will become the U’s new Technical Kit Partner from the start of the 2022/23 season. The partnership will see the Bologna-based suppliers produce the official kit and training wear for our men’s, women’s and Academy teams until the summer …

Fulham Football Club have announce a partnership with state-of-the-art shading technology supplier Somfy for the next three seasons. Somfy will provide Fulham FC’s Fulham Pier development with an intelligent solar shading system to help create an energy efficient, sustainable space that provides visitors with a user experience focused on wellbeing …

West Ham United have unveiled the Club’s new UMBRO 2022/23 Home Kit. The new Claret & Blue is a kit made for the massive moments as the Hammers prepare for another journey into European competition. Taking inspiration from the iconic design worn by Billy Bonds’ promotion-winning team of 30 years …

In the midst of Major League Soccer’s (MLS) 27th season and at a time of tremendous optimism for the league and sport, MLS and IHG Hotels & Resorts (IHG), the global hospitality leader, announced a multifaceted partnership. The agreement, which designates IHG as Official Hotel Partner of MLS, comes during …

The Albanian Football Federation and Macron are extending the partnership that began in 2016, the year in which the Eagles qualified for the final round of the UEFA European Championship. The Italian sportswear brand and the Albanian Federation have announced the renewal of their technical sponsorship agreement until 2027. The …

Everton Football Club has confirmed a Club-record main partner agreement with Stake.com. The multi-year partnership with the leading casino and sports betting platform will commence on 1 July and is the highest value front-of-shirt deal in the Club’s 144-year history. As Everton’s main partner, the Stake.com brand will feature on …

English Premier League side Newcastle United has unveiled the club’s new 2022/23 home shirt by premium sportswear brand Castore. Ready for a new challenge in the Premier League, players and supporters will unite once again in iconic black and white stripes while honouring the club’s 130-year history. Castore’s latest design …