In the midst of Major League Soccer’s (MLS) 27th season and at a time of tremendous optimism for the league and sport, MLS and IHG Hotels & Resorts (IHG), the global hospitality leader, announced a multifaceted partnership. The agreement, which designates IHG as Official Hotel Partner of MLS, comes during a time of significant growth for the League and overall momentum for the sport, and builds off IHG’s recent launch of the all-new IHG One Rewards loyalty program in April.
The exciting partnership between MLS and IHG also capitalizes on the resurgence of travel and once-in-a-lifetime opportunities. With a shared vision for creating unique experiences that bring people together, the IHG-MLS partnership will forge a deeper connection with a new generation of travelers and MLS fans alike, all while providing IHG One Rewards members opportunities to get the most out of their travels with exclusive MLS benefits.
“We are proud to partner with IHG to deliver exciting experiences for Major League Soccer’s passionate fanbase from global travelers to MLS Club supporters to all of the incredibly dedicated soccer families who travel for weekend tournaments,” said Carter Ladd, MLS EVP, Brand Alliances and Consumer Products. “At a time when MLS’ growth and popularity in communities across the world continues to rise like never before, we look forward to collaborating with IHG to build engaging programs for many years to come.”
IHG and MLS are partnering to create unique experiences exclusively for IHG One Rewards members and MLS fans across the country. IHG One Rewards members can redeem IHG One Rewards points for MLS tickets, VIP access to premium soccer events and MLS experiences, exclusive League content, and more.
“We have hundreds of hotels that are located near the largest and best venues in the world, and our brands are uniquely positioned to help guests and fans experience their passions for these exciting events,” said Heather Balsley, IHG Hotels & Resorts’ Senior Vice President of Loyalty & Partnerships. “This partnership allows us to reward our most loyal guests with the opportunity to experience what the world has been missing in recent years – celebrating experiences that unite us with the universal love of sports.”
As part of the wide-ranging partnership, IHG branding will be featured at major MLS events including the MLS All-Star Game, MLS Cup Playoffs, and MLS Cup.
This partnership will generate extensive awareness for IHG Hotels & Resorts while allowing some of its 17 brands and 6,000 hotels to build community in their cities and towns.