Wednesday , May 29 2024

Radhika Duggal named SVP & Chief Marketing Officer of MLS & Soccer United Marketing!

Major League Soccer (MLS) today announced that Radhika Duggal has been named Senior Vice President, Chief Marketing Officer, MLS and Soccer United Marketing (SUM). In this role, Duggal will serve on the senior executive team at the League Office, lead the creation of MLS’ marketing strategy and programs, and drive the continued growth of the League’s global fanbase.

Duggal joins MLS and SUM after serving as CMO for the fintech and ecommerce company Super.com, and brings an accomplished record of leading multidisciplinary marketing and creative teams to drive growth across a diverse range of companies and industries. Her experience includes managing marketing functions at Fortune 100 companies like JP Morgan Chase and Pfizer, at startups, and as a management consultant at Deloitte.

“We are proud to welcome Radhika Duggal to the MLS family,” said Camilo Durana, MLS Executive Vice President. “Radhika is a thoughtful, innovative, and forward-thinking executive with experience building best-in-class marketing organizations in diverse industries. During this time of enormous domestic and global opportunity for Major League Soccer as the 2026 FIFA World Cup in North America nears, we’re excited to have Radhika lead the way as Chief Marketing Officer, expanding how we deliver for passionate fans and growing audiences.”

“MLS is a truly global sport that has the power to unite people and communities,” said Duggal. “Marketing is at the heart of that with powerful storytelling and data-driven activation to reach the right fan with the right message at the right time. The opportunity to drive unity and connection and continue to build upon the incredible momentum behind our league and sport is what excited me the most about joining MLS.”

Duggal is an Adjunct Assistant Professor at the New York University Stern School of Business and the author of “Consumer Behavior: A Marketer’s Look into the Consumer Mind,” a textbook used in more than 75 universities. She holds an M.B.A. from Columbia University and a B.S. in Marketing and International Business from NYU. She resides in New York.

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