Business of Football

Hajduk Split and Macron, the Croatian football club’s technical sponsor, have presented the new ‘Home’ shirt that the Bili (Whites) of Split will wear next season, as well as in tomorrow’s friendly game against Shakhtar Donetsk. The use of high-performance and Eco Fabrics, research and attention to design, and customised …

Manchester City players wore special PUMA jerseys ahead of their clash against Watford FC last Saturday, which were made using repurposed football jerseys as part of PUMA’s innovative recycling project RE:JERSEY. RE:JERSEY aims to reduce waste and pave the way towards more circular production models in the future. While PUMA’s …

The purpose of SportsInnovation 2022 is to highlight future trends which are of interest to sports institutions, the media and sport venues. On May 11-12, around 1,000 visitors and more than 50 exhibiting companies will participate in the one-of-a-kind sports technology event at the MERKUR SPIEL-ARENA in Düsseldorf. But the …

The Look Company, an award-winning visual engagement solutions provider for sport, events and brands, has been confirmed as a Regional Supporter of the 2022 FIFA World Cup in Qatar, in an agreement covering North and Central America. The company has provided branding and signage solutions at various high-profile international and …

The New York Red Bulls and Audi have announced a multi-year partnership extension. In addition to Audi continuing to be the Official Luxury Vehicle of the Red Bulls, they will also retain naming rights of the Audi Club, an exclusive hospitality experience at Red Bull Arena. The partnership will extend …

Tottenham Hotspur and AIA Singapore can today announce the launch of Grant A Wish with AIA Better Lives Fund – a charity shirt initiative aimed at raising funds for good causes in Singapore and the Club’s Foundation. Players will wear special edition shirts, featuring the AIA Better Lives Fund logo, …

Another prestigious Bulgarian football club has joined the Macron ‘family’. As of June, the Hero Company will be the new technical sponsor of PFC Botev Plovdiv, a team from Plovdiv that plays in the Parva Liga, the top Bulgarian football league. Being the oldest football club in the country, Botev …

West Ham United have announced an extension to its partnership with EVA Air as their Official Airline Partner. Since the inception of the partnership in 2018, EVA Air and the Club have worked closely to develop engaging player content and fan experiences, including offers and flight giveaways. The extended partnership …

Only last week, the two season long relationship between East Bengal Club and Shree Cement ended on a sour note with Shree Cement returning the sporting rights to the club. Shree Cement explained the step in a press release, “Shree Cement Limited (SCL) has now decided to terminate its sporting …

The team sports outfitter JAKO and the non-profit organisation KOMM MIT are starting a partnership and supporting up to 1,000 clubs with jersey sets. KOMM MIT is primarily active in youth football in Germany and Europe and brings together young people from over 60 different nations through sporting events. Since …