Sunday , May 5 2024

Business of Football

Lionel Messi joins Socios.com as global brand ambassador!

As Global Brand Ambassador, Lionel Messi will promote Socios.com to his 400 million followers, inspiring fans around the world to come together and share their passion for their favourite teams by joining the most empowered and engaged community in sport. The four-time UEFA Champions League winner will appear in multiple …

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PUMA presents AC Milan’s new fourth it in collaboration with fashion brand NEMEN!

Global sports company PUMA and AC Milan have today unveiled a fashion forward new collection in collaboration with leading Italian streetwear label NEMEN. The new capsule features a blend of on and off pitch styles including AC Milan’s new Fourth kit – the first ever in collaboration with another fashion …

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Macron new technical partner of Chad FF!

African football is increasingly wearing Macron. The Hero Company welcomes another African federation into its family: the Chadian Football Federation. The multi-year agreement, signed by the federation’s Standardisation Committee and Macron in the headquarters of the Bologna-based company, foresees the technical supply to the national team of Chad. The ‘Sao’ …

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QatarEnergy announced as official FIFA Partner for the 2022 FIFA World Cup!

QatarEnergy has been announced as a FIFA Partner on Sunday, March 27, 2022, joining the line-up of companies supporting the building excitement for the 2022 FIFA World Cup – Qatar. QatarEnergy is one of the largest providers of liquified natural gas (LNG) in the world and is the second Qatar-based …

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Canada Soccer & Gatorade Canada introduce new partnership!

Canada Soccer and Gatorade Canada, a leader in fuelling athletic performance, announced a new multi-year partnership that will establish Gatorade Canada as the official Isotonic and Sports Nutrition partner of Canada Soccer. The partnership will see Gatorade Canada support Canada Soccer’s National Teams and its national competitions, including the Canadian …

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Soccerex Americas hosts largest football business gathering since 2019!

Soccerex returned to live events with a bang as the soccer industry was reunited at Soccerex Americas on March 15/16 at the Miami Beach Convention Center. Hosted in partnership with CONCACAF, MLS, US Soccer, Mexican Football Federation, USL, LaLiga, Premier League, TUDN, Motus Performance Center and Digital Self, the event …

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The FC Barcelona Foundation and UNHCR unite for the rights of refugee children worldwide!

For the first time, the UNHCR logo will appear on the jerseys of FC Barcelona’s first men’s and women’s soccer team and on that of the Barça Genuine Foundation team from July 2022 (it will be located on the back of the jersey, below the player’s number). This is part …

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Olympique Marseille announce Cazoo as their new shirt sponsor!

Olympique de Marseille, the only French football club to have won the UEFA Champions League, and Cazoo, Europe’s leading online car retailer, have announced that they have signed a multi-year agreement. From the start of next season, Cazoo will become the main partner and new shirt sponsor of Olympique de …

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RE:JERSEY – PUMA trials garment-to-garment recycling in circularity project!

Sports company PUMA will pilot an innovative production process to use existing football jerseys to produce new ones. This initiative is aimed at reducing waste and paving the way towards more circular production models in the future. The process used in RE:JERSEY means that old garments that feature logos, embroideries …

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BYJU’S announced as Official Sponsor of 2022 FIFA World Cup – Qatar!

BYJU’S, a world-leading EdTech company, has been announced as an Official Sponsor of the 2022 FIFA World Cup – Qatar. Through this partnership, BYJU’S will leverage its rights to the 2022 FIFA World Cup – Qatar marks, emblem and assets, and run unique promotions to connect with passionate football fans …

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