Sunday , May 5 2024

Business of Football

FC Barcelona & Spotify seal a strategic long-term partnership in sports & entertainment!

FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Partner of the Club and the Official Audio Streaming Partner. The brand will appear on the front of both Men’s and Women’s team shirts beginning in …

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Eintracht Frankfurt ends partnership with Kaspersky!

Bundesliga side Eintracht Frankfurt has terminated its sponsorship agreement with Russia’s Kaspersky Lab with immediate effect. Following Tuesday’s official, formal warning from the German Federal Office for Information Security (BSI), which expresses doubt about the reliability of cyber security systems manufacturer Kaspersky, a partnership built on trust in its products …

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New Balance & AS Roma release limited edition Derby Della Capitale shirt!

New Balance has designed a special edition AS Roma shirt to celebrate the passion behind one of Europe’s fiercest rivalries. Revealed today, the Derby Della Capitale shirt sees the return of the iconic ASR badge alongside the Giallorossi’s famous red and yellow colour palette. A powerful symbol of Romanisti identity, …

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Three temporarily suspends sponsorship of Chelsea FC!

In light of the government’s recently announced sanctions, Three mobile have requested Chelsea Football Club temporarily suspend their sponsorship of the club, including the removal of the brand from shirts and around the stadium until further notice. We recognise that this decision will impact the many Chelsea fans who follow …

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Italy’s FIGC & adidas announce a new partnership from 2023 onwards!

The Federazione Italiana Giuoco Calcio (FIGC) has announced a long-term partnership with adidas. Starting from January 2023, the Italian National Teams (men, women, youth, futsal, beach soccer and e-Sports) will wear adidas products. FIGC president Gabriele Gravina said, “The announcement of our partnership with adidas is a great source of …

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Macron new technical partner of FC Eindhoven!

Macron continues to grow in Dutch football! The Hero company and FC Eindhoven, the Dutch club in the Eerste Divisie (second division), have announced the partnership agreement that foresees the supply of all technical clothing by the Italian brand thanks to a multi-year deal starting next season. FC Eindhoven celebrates …

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adidas & San Jose Earthquakes unveil 2022 The Creator kit!

The San Jose Earthquakes have unveiled their new secondary jersey for the 2022 and 2023 MLS seasons, The Creator kit by adidas. The Creator kit is primarily gray with black accents throughout. Its unique patterns are inspired by the network of steel that defines PayPal Park, the street art that …

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VIVAWEST become new partner of FC Schalke 04!

VIVAWEST are the new partner of FC Schalke 04. Effective immediately, the logo of the housing company will be displayed on the club’s shirts. Both parties have agreed to not disclose further details of the partnership. “We see ourselves as a company with a long tradition of providing company housing …

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Manchester City announce OKX as Cryptocurrency exchange partner!

Manchester City have today announced a global partnership with one of the world’s largest crypto exchanges, OKX, naming it the Club’s Official Cryptocurrency Exchange Partner. OKX’s first venture into the world of sport and entertainment, the partnership will span Manchester City men’s and women’s teams, in addition to the Club’s …

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