Sunday , May 5 2024

Business of Football

Crypto.com unveiled as 2022 FIFA World Cup – Qatar Official Sponsor!

FIFA has announced that Crypto.com will be an Official Sponsor of the 2022 FIFA World Cup – Qatar. The company will be the exclusive cryptocurrency trading platform sponsor of Qatar 2022 and will benefit from significant branding exposure both within and outside the tournament’s stadiums. Founded in 2016, Crypto.com today …

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adidas by Stella McCartney x Arsenal Women launched!

Arsenal Women have been blazing a trail in the game for decades, and the Gunners are now proud to present the first-ever collaboration between adidas by Stella McCartney and a women’s football team. Designed to celebrate Arsenal Women on and off the pitch, the collection is bold, expressive and made …

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PepsiCo to become new Eintracht Frankfurt premium partner!

PepsiCo Germany and Eintracht Frankfurt will be forming a strong duo in the heart of Europe from next season. The legendary American company with German headquarters near Neu-Isenburg and the Bundesliga club have agreed on a premium partnership with a minimum duration of five years. Varied offering from PepsiCo at …

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Changing the game with Manchester United Women & adidas!

On Sunday, March 27, Manchester United Women will take to the Old Trafford pitch to face Everton Women in the FA Women’s Super League, as Manchester United continue their quest to secure a UEFA Women’s Champions League spot. To celebrate this highly-anticipated match, the team have linked up with adidas …

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Real Madrid unveil new limited-edition jersey to mark 120th anniversary!

Y-3 and Real Madrid have joined forces to celebrate two symbolic milestones: the 120th anniversary of Real Madrid and the collaboration between Yohji Yamamoto and adidas, which is now in its 20th year. Both Real Madrid and Y-3 are world-leading iconic brands in their fields, having been driving forces behind …

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Cisco becomes new Real Madrid technology partner!

Real Madrid and Cisco have announced a global, multi-year collaboration agreement to make the Santiago Bernabéu one of the most technologically advanced sporting arenas on the planet. The ceremony held to announce the partnership took place at Real Madrid City and amongst those in attendance were Emilio Butragueño, Real Madrid’s …

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Macron & Canadian Premier League present the 2022 season primary club kits!

On April 8, York United and HFX Wanderers will officially open the fourth season of the Canadian Premier League. Since its inception, Macron has been the technical partner and sole official kit supplier to the eight clubs which participate in the league (Atlético Ottawa, HFX Wanderers FC, York United FC, …

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Manchester City & TECNO Mobile collaborate with Footballco to identify two football enthusiasts from the field of journalism!

Inspired by the success of last season, TECNO Mobile and Manchester City FC have once again partnered with Footballco, in their pursuit to find two football enthusiasts from the media fraternity. Footballco is the world’s largest football content creation and media strategists’ entity. As a part of this campaign, journalists …

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Pascual and LaLiga bring Spanish flavours to Morocco!

Bifrutas, the leading juice-milk brand from the Pascual company, is making further advancements in its internationalisation process and strengthening its position in Morocco by working with LaLiga. The brand has designed a special edition of its products with LaLiga Santander players, which will go on sale exclusively in the North …

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