Tuesday , May 14 2024

Business of Football

Glasgow Rangers confirm BOXT as new sleeve partner!

Glasgow Rangers FC have confirmed BOXT as the club’s new Official Sleeve Partner for the 2022/23 season, as part of a new multi-year commercial partnership. BOXT is a multi-product e-commerce and fulfilment platform specialising in installing and servicing boilers, air conditioning, electric vehicle charging points, and Google Smart Home products. …

Read More »

LaLiga and BKT renew their global sponsorship agreement!

Following the agreement by which BKT, an Indian multinational specializing in Off-Highway tires, positioned itself as a global sponsor of LaLiga from 2019 to 2022, both organizations have decided to carry out the renewal of this for the next three seasons until 2025. This agreement, which will be extended until …

Read More »

VIDEO: Mumbai City FC & Xylem celebrate unique football-based water education festival!

Mumbai City FC with the support of partners Xylem organised a Grassroots Festival at the Neville D’Souza Football Ground in Bandra. With an aim to use the power of football to embed an understanding amongst children on the importance of clean drinking water and safe handwashing practices, Indian Super League …

Read More »

Mumbai City FC & Xylem celebrate unique football-based water education festival!

Mumbai City FC with the support of partners Xylem organised a Grassroots Festival at the Neville D’Souza Football Ground in Bandra. With an aim to use the power of football to embed an understanding amongst children on the importance of clean drinking water and safe handwashing practices, Indian Super League …

Read More »

PUMA & Borussia Dortmund introduce circularity project RE:JERSEY to fans!

Sports company PUMA and Borussia Dortmund swapped shirts with the fans at the Signal Iduna Park before kick off on Saturday to draw attention to the circularity project RE:JERSEY, in which PUMA tests an innovative recycling method. Before the match against VfL Bochum, Borussia’s players warmed up wearing RE:JERSEYs, which …

Read More »

Socios.com becomes official fan loyalty partner of 26 MLS clubs!

Major League Soccer have announced a multi-year partnership agreement with next generation fan engagement and rewards company, Socios.com, making the company an Official Partner of MLS. With a shared vision in leveraging next-generation technology mixed with progressive experiences, the Socios.com-MLS partnership forges a deeper connection with fans, and fuels League …

Read More »

adidas & Bayern Munich launch the clubs new 2022/23 season home kit!

FC Bayern Munich together with their partner adidas has today unveiled its new home shirt for the 2022/23 season. Classic club colours are combined with a modern striped concept. The white strip details add a new look to the plain red shirt, while white edges on the collar and sleeves …

Read More »

Mukuru named new Crystal Palace sleeve sponsors!

Mukuru, a next generation financial services platform and one of the largest money transfer providers in Africa, will become Crystal Palace’s official sleeve sponsor for the 2022/23 season. Mukuru has more than ten million customers, and has completed more than 100 million transactions since inception in 2004. In addition to …

Read More »

FIFA announces partnership with blockchain innovator Algorand!

FIFA has teamed up with blockchain technology company Algorand to agree a sponsorship and technical partnership deal. The agreement means Algorand will become the official blockchain platform of FIFA and provide the official blockchain-supported wallet solution. As per the sponsorship agreement, Algorand will be a 2022 FIFA World Cup Qatar …

Read More »

FC Bayern Munich & HypoVereinsbank extend until 2025!

FC Bayern Munich and HypoVereinsbank have extended their platinum partnership ahead of schedule until 2025. The company has been the official banking partner of the German record Bundesliga champions since 2003, and fans benefit from numerous banking products with extras such as ticket allocations. Oliver Kahn, FC Bayern CEO, said, …

Read More »