LaLiga and BKT renew their global sponsorship agreement!

Following the agreement by which BKT, an Indian multinational specializing in Off-Highway tires, positioned itself as a global sponsor of LaLiga from 2019 to 2022, both organizations have decided to carry out the renewal of this for the next three seasons until 2025.

This agreement, which will be extended until the end of the 2024/25 season, is maintained based on BKT’s objective of strengthening its brand awareness and is based on the commitment to LaLiga and the affinity that the Indian multinational has with sport, since it has other sponsorships in various sports such as basketball, cricket and rugby.

Óscar Mayo, Executive Managing Director of LaLiga, details, “LaLiga’s partnership with BKT over the past three years has allowed us to help them increase their global exposure across our fans and audiences. We both seek excellence in what we do and this is undoubtedly a relationship we are delighted to renew for a new cycle.”

LaLiga and BKT share a number of unique values of the sport, such as competitiveness and strategy, which ensures that the Indian company has a significant boost not only in brand visibility, but also from a commercial perspective.

Lucia Salmaso, CEO of BKT Europe, commented, “We are delighted and proud to continue on our path alongside LaLiga. I like the idea that we are two important entities, each in their respective market, that are able to see beyond a simple marketing operation, providing instead a joint and mutual inspiration. The market is now the world. To act globally, a common language is needed to reach ever wider communities. That said, what can be more viral than sport?”

At the national level, Spain is a strategic market for BKT, one of the most important in Europe, especially in the agricultural sector. BKT offers tires that operate in different specialized areas, but it is precisely in agriculture where it has begun its trajectory and where it has literally gone out to the field.

“This collaboration gives us again the opportunity to strengthen both our presence and brand awareness in Spain, a country that we consider strategic and very important in terms of business,” concludes Lucía Salmaso. “Through sport, we can reach our users through a channel that makes hearts jump, because sport is a simple and direct language that everyone can understand, and therefore it is universal.”

About Arunava Chaudhuri

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