Following the agreement by which BKT, an Indian multinational specializing in Off-Highway tires, positioned itself as a global sponsor of LaLiga from 2019 to 2022, both organizations have decided to carry out the renewal of this for the next three seasons until 2025. This agreement, which will be extended until …Read More »
BKT Tires partners with four Indian Super League clubs!
Balkrishna Industries Ltd. (BKT Tires) has partnered with four different Indian Super League franchises in ATK Mohun Bagan FC, Hyderabad FC, NorthEast United FC and SC East Bengal, to mark BKT’s maiden association with professional football in India. Before entering sponsorship within Indian football, BKT Tires has been sponsors in …Read More »
France’s Ligue 2 and BKT sign major naming agreement!
France’s Ligue de Football Professionnel (LFP) today announce a new, important partnership agreement with India’s BKT, a major player in the world of off-road tires. After meeting on Wednesday, January 15, the LFP validated a major naming agreement between Ligue 2 and BKT. From the start of the 2020/21 season, …Read More »
VIDEO – The Quint: France’s Ligue 1 Could be Heading to India!
The French Ligue 1 is expected to hit the Indian shores in the near future. Their Indian sponsors BKT Tyres hope to see the premier football competition of France investing in the Indian league. BKT Chairman Arvind Poddar spoke to The Quint about it!Read More »
India’s BKT to sponsor France’s Coupe de la Ligue (League Cup)!
On the occasion of the draw for the French League Cup (Coupe de la Ligue) Round of 32, the LFP (Ligue de Football Professionnel) announced a premium partnership with Indian company BKT. A world leader for off-highway tires used in specialist segments like mining, earthmoving, agriculture and gardening, manufacturer BKT …Read More »
BKT of India announced as new Italy’s Serie B title sponsor!
The Italian Serie B (Lega Nazionale Professionisti Serie B), the second-highest division in Italian club football, has announced a deal with BKT which will see the Indian tyre manufacturer become the new title sponsor of the league. The deal will run for three seasons, from 2018/19 to 2020/21 and the …Read More »