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Balkrishna Industries Ltd. (BKT Tires) has partnered with four different Indian Super League franchises in ATK Mohun Bagan FC, Hyderabad FC, NorthEast United FC and SC East Bengal, to mark BKT’s maiden association with professional football in India.
Before entering sponsorship within Indian football, BKT Tires has been sponsors in European club football be it the Italian Serie B and the French Ligue 2 and have become global partners of the Spanish LaLiga.
Rajiv Poddar, joint managing director, BKT, said, “Football is synonymous with bringing people together and inspiring character, something we deeply believe in at BKT. We, as a brand, have always passionately supported leading sports all over the world and it gives us great pleasure to be an integral part of such a grand football event in India.”
