Business of Football

PUMA and AC Milan take their partnership to new echelons, presenting a new streetwear collection inspired by the Milanese Paninari subculture. The eminent Paninari subculture established a new code for Milan’s youth of the 1980s, marking a new style – characterized by its vibrant colors – that set them apart …

On the eve of children’s day on November 13, 2022, Indian Super League club Mumbai City FC in association with Xylem, their Official Water Technology Partner celebrated a distinctive football-based water awareness festival in Chhatrapati Shivaji Vidyalaya, Dharavi, Sion (W) for the underprivileged children of the surrounding areas. About 200 …

Macron will continue to partner AEL Limassol until 2027 thanks to renewal of the agreement with the club, one of the top names in the Cypriot championship. Macron’s partnership with the Yellow-Blues dates back to June 2020. Given the benefits derived from the collaboration, both parties have decided to extend …

For reasons of sustainability, the German national team will travel by scheduled flight to its 2022 FIFA World Cup training camp in Oman. After the journey with Lufthansa as the official airline of the German national team from Frankfurt to Muscat, the team of national coach Hansi Flick will fly …

FIFA has today announced that Commonwealth Bank (CommBank) has signed on as a 2023 FIFA Women s World Cup Official Supporter for next year’s tournament, with the bank further affirming its commitment and investment into women’s football. By supporting the 2023 FIFA Women s World Cup – Australia & New …

As the final countdown starts for the 2022 FIFA World Cup – Qatar, Hisense will partner with Brazilian football legend Kaká to launch the “Perfect Match Tour” campaign in Qatar, with a vision to engage and excite global football fans and to build Hisense’s brand image through the lens of …

Tottenham Hotspur has signed a three-year licence agreement with YETI, a global designer, retailer, and distributor of innovative outdoor products. As part of the agreement, YETI will produce Spurs-branded insulated drinkware and accessories that are available to fans via the Club’s retail outlets and through eu.yeti.com. YETI will also supply …

Kerala Blasters FC have announced Bank of Baroda as their official banking partner for Indian Super League in the 2022/23 season. Bank of Baroda, one of the premier public sector bank in India will be the official banking partner of Kerala Blasters. “The spirit of football is always thriving in …

The Portuguese Football Federation (FPF) and AMUL, one of the leading dairy companies in India and the world, have signed a Regional Sponsorship Agreement until the end of 2023. AMUL thus becomes the First Indian Regional Sponsor in the history of the Portuguese Football Federation. The Indian fans and consumers …

CMA CGM Group and Olympique de Marseille have announced that CMA CGM Group will be the next main partner of Olympique de Marseille from the 2023/24 season. The CMA CGM Group, a global player in sea, land, air and logistics solutions, becomes the main partner of Olympique de Marseille for …