Tottenham Hotspur has signed a three-year licence agreement with YETI, a global designer, retailer, and distributor of innovative outdoor products.
As part of the agreement, YETI will produce Spurs-branded insulated drinkware and accessories that are available to fans via the Club’s retail outlets and through eu.yeti.com. YETI will also supply drinkware, coolers and accessories to the Club’s Training Centre, including Men’s and Women’s First Teams and the Academy.
YETI products have been designed to meet the unique and varying demands of diverse outdoor activities. By consistently delivering high-performing, exceptional products, YETI continues to build a strong following amongst the outdoor and recreation communities across the world.
As the Premier League’s greenest club and a founding member of Products of Change, Tottenham Hotspur is continually striving to source sustainable products and eliminate single-use plastic across its retail range and wider operations.
Gary Jacobson, Brand Licensing Manager, Tottenham Hotspur, said: “We are delighted to be working with YETI on bringing its fantastic range of products to both our fans and players.
“YETI has built a strong reputation and become a leader in the field of sustainable and durable outdoor products and we are sure the range of Spurs-branded drinkware and accessories will prove popular.”
“Since we first spoke with the Club, we learned our products integrated with the team, staff and football community as seamlessly as it does for our core outdoor communities, like backcountry snowboarders, alpinists and anglers,” said Bill Neff, VP, Marketing – EMEA at YETI. “YETI and Spurs have a shared passion for a sustainable future and to help provide a better experience for all staff and fans.”
Tottenham Hotspur was recently named ‘Best Sports Licensed Property’ at the 2022 Licensing Awards, recognising best practices and success stories of brands, retailers and licensees across the worlds of entertainment, music, celebrity and sport.
Tottenham Hotspur’s licensing programme aims to ensure that the Club’s brand is found on a wide range of products to appeal to all sections and demographics of our growing global fanbase.
Club-branded merchandise can be found across the UK retail spectrum and in over 50 international territories, with over 1,200 different types of branded products available, including apparel, textiles, electronic goods, board games and toys.