Sunday , April 28 2024

Business of Football

Everton FC sign Sleeve deal with KICK!

Everton FC has signed a shirt sleeve partnership agreement with innovative community-driven online streaming platform, KICK. Founded in October 2022, KICK is reinventing live streaming based on a creator-first model, with creators receiving a favourable 95-5 split of subscription revenue generated on their channel. The KICK logo will debut on …

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adidas & Manchester United extend long-term partnership!

adidas and Manchester United FC have announced the extension of one of the most exciting, seminal partnerships in world sport. Manchester United commenced a historic agreement with adidas at the start of the 2015/16 season, reuniting after 23 years. In the seasons that have followed, adidas and Manchester United have …

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adidas & Bayern Munich launch new away jersey: Globally united by Mia san Mia!

FC Bayern Munich’s away kit for the 2023/24 season celebrates its fans around the world, united by the club’s “Mia San Mia” motto. The black kit from partner adidas features a world map-inspired graphic with pink and green diamonds representing the German record champions’ fan clubs around the globe. Andreas …

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New Balance launches LOSC Lille away kit for 2023/24 Season!

New Balance has today launched the new LOSC Lille away kit for the upcoming 2023/24 season. LOSC’s new away kit arrives in a clean, white colourway with eye-catching electric blue, navy and neo flame accents, showing a connection to the iconic home colours of Les Dogues. The launch celebrates LOSC …

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Liverpool FC and Kodansha announce long-term extension!

Liverpool FC have announced a long-term partnership extension with Kodansha. Kodansha, LFC’s official publication partner and Japan’s largest publisher, first started working with the club in 2021 and has agreed an early renewal, showing its commitment to the future of the club and its desire to create a legacy with …

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Macron & Bolton Wanderers launch club’s third kit!

Bolton Wanderers FC has presented a new Third shirt featuring innovative, eye-catching graphics and paying homage to the club’s home town. Just like the Home and Away shirts for the 2023-24 season, this latest kit is also made from Eco Fabric, a material derived completely from recycled plastic. Excellent quality …

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adidas & Manchester United launch 2023/24 season away kit!

adidas unveils the new Manchester United away jersey for the 2023/24 season, inspired by the club’s past but redefined for a new generation of stars on the biggest stage. Two decades on from the last time the club wore vertical stripes, the jersey revisits a design synonymous with the club …

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Geometric graphics & colour of coral for Udinese Calcio’s new Errea-made away kit!

Udinese Calcio’s new ‘Away’ shirt features an original choice of colours combined with 3-D effect geometric graphics. Traditions and classic symbols go hand in hand with a refined, modern design that makes the club’s ‘Away’ kit quite unique. The exclusive, modern nature of Udinese Calcio’s new kit is confirmed by …

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