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Dove Men+Care, the global men’s grooming brand that made its debut in the country earlier this year, is marking a significant milestone in its India chapter. A first-of-its-kind partnership for the brand, Dove Men+Care is teaming up with Bengaluru Football Club (BFC) as the ‘Official Hair Care Partner’. The association is scheduled to kick off in September and will extend across key tournaments until May 2024.
The brand’s partnership with Bengaluru FC follows the celebrated #ManEnoughToCare campaign launched in July. The crusade delivered a compelling message highlighting that real power is found in moments when men demonstrate care, both on and off the field. This philosophy perfectly aligns with the spirit of the new partnership. The collaboration will spotlight the brand’s debut product, the 2-in-1 Shampoo+Conditioner that is tailored for active men who seek quality and convenience. Bringing together the world of grooming and sports, the unique alliance will engage footfall fans across the nation – creating a meaningful dialogue.
As part of the collaboration, Dove Men+Care will introduce its distinctive presence at the home ground – with a dedicated ‘Dove Men+Care Stand’ and perimeter board branding, offering fans an exceptional game-viewing experience. The partnership will also witness BFC players sporting Dove Men+Care logos across the pendant of their jerseys & training kits.
Commenting on the association, Ishtpreet Singh – Beauty & Wellbeing India Hair Care Head said, “We are thrilled to step into the world of football as the official hair care partner for one of the nation’s beloved teams. This partnership offers us unique opportunities to engage our existing audience and build brand awareness amongst new viewers. The partnership with Bengaluru FC reflects our commitment to support sports and grooming excellence in India, further solidifying our position as a brand dedicated to the holistic care of men.”
“To be associated with a global brand like Dove is a matter of pride for everyone at Bengaluru FC. The brand’s vision for Dove Men+Care aligns in a lot of ways with the way we go about sport, and we’re looking forward to a fantastic partnership,” said Bengaluru FC’s Director of Football, Darren Caldeira.
The upcoming football season marks the start of the partnership, enabling Dove Men+Care to pursue its mission of celebrating sportsmanship – with care taking centre stage as the ‘Official Hair Care Partner’.
