Business of Football

Liverpool FC have announced a long-term partnership extension with Kodansha. Kodansha, LFC’s official publication partner and Japan’s largest publisher, first started working with the club in 2021 and has agreed an early renewal, showing its commitment to the future of the club and its desire to create a legacy with …

Bolton Wanderers FC has presented a new Third shirt featuring innovative, eye-catching graphics and paying homage to the club’s home town. Just like the Home and Away shirts for the 2023-24 season, this latest kit is also made from Eco Fabric, a material derived completely from recycled plastic. Excellent quality …

adidas unveils the new Manchester United away jersey for the 2023/24 season, inspired by the club’s past but redefined for a new generation of stars on the biggest stage. Two decades on from the last time the club wore vertical stripes, the jersey revisits a design synonymous with the club …

Udinese Calcio’s new ‘Away’ shirt features an original choice of colours combined with 3-D effect geometric graphics. Traditions and classic symbols go hand in hand with a refined, modern design that makes the club’s ‘Away’ kit quite unique. The exclusive, modern nature of Udinese Calcio’s new kit is confirmed by …

FIFA and Swiss luxury watchmaker Hublot continue their long standing partnership, with the brand once more appearing as the Official Timekeeper for the 2023 FIFA Women’s World Cup. This marks the third time Hublot has been entrusted with this prestigious role, having previously served as the Official Timekeeper at the …

Today, adidas reveals ‘el alma del club’ – the new 2023/24 season away jersey adidas Real Madrid kits – inspired by the life and soul of the club – the Madridistas. Real Madrid fans travel far and wide across the duration of the season. To honour this commitment, the jersey’s …

Africa Sports Unified (ASU), a leading sports business organisation dedicated to connecting and development a sustainable Pan-African sports ecosystem, is delighted to announce the launch of the Africa Sports Unified Connex Summit. In partnership with the leading international law firm Charles Russell Speechlys LLP, the inaugural summit will take place …

Following the completion of several deals in Asia, FIFA is pleased to announce that it has completed its final broadcast sales for the 2023 FIFA Women’s World Cup – Australia and New Zealand. The recently-completed free-to-air deals include Japan with NHK and China with CCTV. Other sales have been concluded …

The 2023 FIFA Women’s World Cup – set to be the biggest stand alone women’s sports event in history – will also be backed by an extensive commercial roster, as FIFA announced a sell-out today of all sponsorship packages for the landmark tournament. Across the partnership programme, there will be …

FIFA have announced that GEICO, one of the biggest automotive insurance companies in the USA, has been named as a Tournament Supporter in North America for the upcoming 2023 FIFA Women’s World Cup. This partnership underlines GEICO’s growing commitment to football and women’s sport, leveraging the power of the FIFA …