Business of Football

Udinese Calcio’s new ‘Away’ shirt features an original choice of colours combined with 3-D effect geometric graphics. Traditions and classic symbols go hand in hand with a refined, modern design that makes the club’s ‘Away’ kit quite unique. The exclusive, modern nature of Udinese Calcio’s new kit is confirmed by …

FIFA and Swiss luxury watchmaker Hublot continue their long standing partnership, with the brand once more appearing as the Official Timekeeper for the 2023 FIFA Women’s World Cup. This marks the third time Hublot has been entrusted with this prestigious role, having previously served as the Official Timekeeper at the …

Today, adidas reveals ‘el alma del club’ – the new 2023/24 season away jersey adidas Real Madrid kits – inspired by the life and soul of the club – the Madridistas. Real Madrid fans travel far and wide across the duration of the season. To honour this commitment, the jersey’s …

Africa Sports Unified (ASU), a leading sports business organisation dedicated to connecting and development a sustainable Pan-African sports ecosystem, is delighted to announce the launch of the Africa Sports Unified Connex Summit. In partnership with the leading international law firm Charles Russell Speechlys LLP, the inaugural summit will take place …

Following the completion of several deals in Asia, FIFA is pleased to announce that it has completed its final broadcast sales for the 2023 FIFA Women’s World Cup – Australia and New Zealand. The recently-completed free-to-air deals include Japan with NHK and China with CCTV. Other sales have been concluded …

The 2023 FIFA Women’s World Cup – set to be the biggest stand alone women’s sports event in history – will also be backed by an extensive commercial roster, as FIFA announced a sell-out today of all sponsorship packages for the landmark tournament. Across the partnership programme, there will be …

FIFA have announced that GEICO, one of the biggest automotive insurance companies in the USA, has been named as a Tournament Supporter in North America for the upcoming 2023 FIFA Women’s World Cup. This partnership underlines GEICO’s growing commitment to football and women’s sport, leveraging the power of the FIFA …

APO Group, the leading pan-African communications consultancy and press release distribution service, has been appointed as the Official Public Relations Agency for the World Football Summit (WFS) in Africa. The signing ceremony, which took place today in Madrid, Spain, was led by Jan Alessie, Co-Founder and Director of World Football …

FIFA have announce that Booking.com has signed on as the Official Online Travel Sponsor of the 2023 FIFA Women’s World Cup – Australia & New Zealand. Offering the widest choice of incredible places to stay, including over 28 million listings in more than 220 countries and territories across the globe, …

More than 50 Ivorian-based corporates attended the CAF and Ivorian Local Organising Committee (“LOC”) hosted business information-sharing forum in Abidjan on Monday, July 17, 2023 to discuss potential commercial opportunities. Cote d’Ivoire will host the TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 2023 – the continent’s biggest event – …