Business of Football

Joma and Torino FC have launched the club’s third kit for the 2023/24 season. Torino FC’s third kit represents a completely revamped look. With colours never seen before in the Italian team, the brand and club have created this powerful kit as a result of a close collaboration between both …

FC Goa dedicates their official away jersey for the 2023-24 season to the Club’s sister concern the Forca Goa Foundation, who have been successfully bridging the gaps in India’s grassroots football structure through their various football programmes. The FC Goa away jersey for the 2023-24 season features a clean and …

AC Reggiana are preparing for the upcoming Italian Serie B season, regained this year thanks to a championship as undisputed protagonists, and will face new challenges continuing to wear the Macron Hero. The Reggio Emilia club has renewed its partnership with Macron for three seasons, extending until 2026 the collaboration …

BATERY, a newly-launched game-tech platform, has entered into a partnership with East Bengal FC as their principal sponsor for the 2023-24 season. As part of the collaboration, the BATERY logo will be seen on the front and the back of East Bengal FC’s match and on the training jerseys. Commenting …

BATERY, a newly-launched game-tech platform, has entered into a partnership with East Bengal FC as their principal sponsor for the 2023-24 season. As part of the collaboration, the BATERY logo will be seen on the front and the back of EEB’s match and on the training jerseys. Commenting on the …

Mengniu has become an official sponsor of the FIFA World Cup 26 – to be hosted in Canada, Mexico and the United States – and the 2030 edition of the FIFA World Cup, as well as of the FIFA Women’s World Cup 2027. Following its sponsorship of the 2018 and …

PAOK Thessaloniki, one of the top clubs in the Greek championship, has presented the new match kits that the team of the two-headed eagle will wear for next season’s games. The ‘Home’ colours respect the club’s traditions but add an original graphic touch, while the Away introduces an elegant pinstripes …

New Balance has today unveiled the new LOSC Lille third kit for the upcoming 2023/24 season. Drawing inspiration from the club’s primary, signature colours, the kit comes in a traditional all-navy colour, with vibrant neo flame accents that combine to create a fresh, new kit for what is set to …

Coinbase, the world’s most trusted and secure crypto platform, is expanding its exposure to the German market by partnering with eight-time German champions Borussia Dortmund. The crypto exchange remains a premium partner of the esteemed Bundesliga club. “We are very happy with our partnership with Borussia Dortmund. You are a …

AS Monaco and Bang & Olufsen, the luxury audio brand, have announce their partnership. Bang & Olufsen, the luxury audio brand, has joined AS Monaco’s premium partner family. With almost a century of history, AS Monaco and Bang & Olufsen share a strong heritage and a passion for excellence. The …