Business of Football

Though the streets of Reykjavík are chilled by a cold wind, the headquarters of Vikingur, the capital city’s famous football club, is a place of warmth, generosity and altruism. Thanks to the sale of 300 ‘Charity Shirts’ produced in collaboration with the well-known Icelandic fashion designer Hildur Yeoman, the club …

Chennaiyin FC have renewed their long-standing association with ACKO as the team’s associate sponsor for the 2023-24 Indian football season. The partnership, which enters its fourth year, is a testament to the commitment and shared values of both organisations. “We are delighted to have ACKO by our side for another …

Odisha FC have announced that it has entered into a one-of-a-kind partnership with UK-based goalkeeping gloves manufacturer brand – TUTO. Odisha FC General Manager Abhik Chatterjee speaking about the partnership said, “We are thrilled to partner with TUTO in our first foray into a high-performance equipment collaboration that will benefit …

Bengaluru FC, on Tuesday, announced a partnership with Sun King, a renowned name across lighting, electrical, and solar industries, as the club’s ‘Official Lighting Partner’. This collaboration will see Sun King integrating the football team’s brand across its marketing collaterals and product packaging. Embarking on a partnership until July 2024, …

Mumbai City FC have welcomed Cliky as the club’s new Official Software Partner until the end of the 2023-24 season. Cliky, a best-in-class CRM and automation solutions software, focuses on providing customer-centric innovation, seamless integration and scalability and data-driven insights to empower businesses, their growth along with an unparalleled customer …

In the days when all eyes are on Milan Fashion Week, football is also finding its place on the catwalks. In fact, the presentation event of the new Udinese Calcio “Third” shirt for the 2023-24 season took place in the Lombard capital, which has a very strong link with the …

Dove Men+Care, the global men’s grooming brand that made its debut in the country earlier this year, is marking a significant milestone in its India chapter. A first-of-its-kind partnership for the brand, Dove Men+Care is teaming up with Bengaluru Football Club (BFC) as the ‘Official Hair Care Partner’. The association …

Odisha FC have announced that it has roped in the SNM Group as its Principal Sponsor for the next two years. The SNM Group started off as a mining farm, founded by the Late Surendra Nath Mohanty in the 1980s. SNM’s mining unit crew grew rapidly into a multifaceted economic …

A tribute to the design of their stadium, the AAMI Park. This is the main theme distinguishing the graphics of the new Melbourne Victory Home shirt that the club will wear in the 2023-24 season of the A-League. Together with the club’s colours and logo design, the new home kit …