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STRAUSS renews UEFA Europa League and UEFA Europa Conference League partnership!

UEFA has announced today, September 29 that Engelbert Strauss, a leading brand in workwear and utility products, has renewed its partnership with the UEFA Europa League and UEFA Europa Conference League for the 2024-27 cycle. A family-run company founded in 1948, Engelbert Strauss will be a UEFA partner for the second consecutive club competition cycle.

For the next three seasons, the German company will benefit from advertising board exposure, stadium hospitality, exclusive on-site experiences at all matches each season in both competitions as well as branded content visibility across the competitions’ digital and social media platforms.

Guy-Laurent Epstein, UEFA marketing director, said: “UEFA is delighted to embark on this next chapter with Engelbert Strauss. The renewal symbolises a shared commitment to hard work, teamwork, ambition and excellence, so we couldn’t be more excited to have Strauss join us as we kick off a new era for the two competitions.”

Henning Strauss, Engelbert Strauss CEO and creative director, said: “We have a brilliant partnership with UEFA, and we’re super excited to announce we’re extending it. This move strengthens Strauss’ position in European football. The UEFA Europa League and UEFA Europa Conference League are magnets for real soccer fans. They’re a perfect showcase for Strauss, helping us present our brand internationally through their unrivalled matchday environments.”

Engelbert Strauss has been a long-time supporter of football in Europe through the German Football Association, the German national teams and the DFB Cup. The company is also the official workwear partner of the UEFA European Football Championship 2024.

Engelbert Strauss is the first UEFA Europa League and UEFA Europa Conference League partner to be announced for the 2024-27 cycle.

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