Business of Football

AC Milan and global sports company PUMA are proud to introduce the new Rossoneri Third kit for the 2023/24 season. The bespoke design represents a groundbreaking celebration of inclusivity, aiming to unite the unique and diverse generation of Rossoneri fans across the globe. The kit colour combination celebrates the culture …

LaLiga and Visit Saudi have entered a partnership agreement with the aim of showcasing Saudi Arabia, the authentic home of Arabia, as the most exciting, year-round destination – where the passion for football intertwines with bridging connections among diverse cultures, ultimately bringing communities together. This collaboration will amplify Visit Saudi’s …

Fans and spectators of Spielvereinigung Bayreuth will in future find a new colour on the yellow and black jerseys of the ‘Altstadt’: orange with the letters GW. Behind GW is the international transport and logistics company Gebrüder Weiss. The company, which has recently been established in Bayreuth, is now the …

Global superstar striker Harry Kane makes a trifecta of career changes with his marquee move to FC Bayern Munich. A new home, a new team, and notably new footwear as he unveils his new Skechers Football boots, SKX_01. He was seen wearing a masked version of the boots through the …

Indian Super League side Hyderabad FC have announce the continuation of Stake News as the Club’s Principal Sponsors ahead of the 2023-24 season. After a historic season where the club finished second in the ISL League Stage with a record tally of 42 points, Hyderabad FC will once again be …

Major League Soccer (MLS) and CELSIUS, Essential Energy, maker of its lifestyle energy drink, have announced an agreement that designates CELSIUS as the official energy drink of MLS in the U.S. through the 2026 season and marks the drink’s first professional, national and traditional sports partnership. Through this agreement, CELSIUS …

Wolverhampton Wanderers have welcomed 6686 Sport on board as the club’s official sleeve partner. The sponsorship was agreed earlier this year, with 6866 Sport also becoming the club’s official Asian betting partner, and their branding has featured on first-team sleeves during pre-season friendlies, in both the home and away kits. …

STADA Arzneimittel AG has been announced as the latest partner of Eintracht Frankfurt, who will help advertise the company’s nutritional supplement Elotrans reload. The agreement with the Bad Vilbel-based pharmaceutical manufacturer covers the men’s and women’s teams, Eintracht’s U21 regional league side, the club’s youth teams and the esports department …