Business of Football

In Naples, the UEFA Foundation, Common Goal, and Lay’s unite to promote sport, inclusion and sustainability. From Packs to Pitches: the UEFA Foundation for Children, Common Goal and Lay’s proudly unveiled a new sustainable football pitch today in the heart of Naples, open to the local community and local sports …

Odisha FC have announced its partnership with Go-Cool, a unit of the well-established bakery company Pioneer Bakeries Pvt Ltd. Go-Cool has been a household name in Odisha for over 25 years. For Odisha FC, this partnership with Go-Cool symbolizes a shared commitment to the community and a vision of supporting …

The Confédération Africaine de Football (“CAF”) and West African Construction company, Porteo have joined forces making Porteo the TotalEnergies Africa Cup of Nations Cote d’Ivoire 2023 National Suppoter. Porteo is a distinguished construction company known for its expertise and dedication to building excellence. Based in Cote d’Ivoire, Porteo BTP specialises …

UMBRO Brazil have joined forces with Fluminense to release a third kit inspired by one of Brazil’s most celebrated musicians, Cartola. Born in 1908, Angenor de Oliveira (Cartola) was an iconic Brazilian singer, composer, poet. Growing up in Rio de Janeiro, it was here where his relationship with football started, …

The technical partnership between Reading FC and Macron is to be extended. The collaboration, which dates back to 2019, is being renewed for the long term as a result of the excellent relationship that has developed between the Berkshire club and the Italian company. The partnership is firmly based on …

Arsenal FC and Hotels.com have announced a new multi-year partnership, which will make Hotels.com an official and exclusive hotel partner of the clubs men’s and women’s teams. Hotels.com is one of the most popular travel apps and the partnership will give supporters access to curated travel packages around each of …

Uniting against a common cause, UMBRO Argentina have joined forces with Club Atlético Rosario Central to raise visibility and awareness of Breast Cancer. Launched with the campaign “Empathy that unites us”, the objective of the jersey is to promote prevention, encouraging breast self-examination and early detection to reduce the incidence …

The Confédération Africaine de Football (“CAF”) has unveiled Visit Saudi as the main sponsor of the Inaugural African Football League (“AFL”) which features the highest-ranked and most successful football Clubs on the African Continent. The African Football League (“AFL”) is scheduled to kick off from 20 October to 11 November …

Visit Saudi has become an Official Global Partner of the Asian Football Confederation (AFC) until December 2024. The partnership will bolster Visit Saudi’s efforts to showcase Saudi Arabia’s growing tourism offerings to Asian football fans across the globe, in addition to supporting the growth of football and sports across the …