Business of Football

NorthEast United FC have announced the extension of its remarkable partnership with Meghalaya Tourism as the Official Principal Partner for the next two years. This renewal solidifies a successful collaboration that began last year, emphasizing the strong and enduring bond between the club and Meghalaya. Meghalaya, often referred to as …

Performax, a sportswear brand from Reliance Retail’s wide-ranging fashion and lifestyle portfolio, has partnered with the All India Football Federation (AIFF) to become the official kit and merchandise sponsor of the Indian national football teams. The multi-year partnership will not only give Performax, a leading homegrown sportswear brand, exclusive rights …

World Football Summit have announced its transformative rebranding initiative under the audacious claim: “The Football We Want, The Football We Need,” in a move that hopes to unite those working in the global football industry toward making it more professional, sustainable, and one that those who work in it are …

NorthEast United FC have announced Trak-Only as the official kit partner for the 2023-24 season. The Kolkata-based firm begun their journey in 2008 and have since partnered with many reputed football clubs in the country. The partnership with the Highlanders will see Trak-Only provide top-quality jerseys, kits, and training gear …

UEFA has announced today that Hisense has agreed to a multi-year partnership to sponsor UEFA Men’s National Team Football including the upcoming UEFA EURO 2024 taking place from June 14 to July 14 of next year in Germany. This will mark the third consecutive UEFA EURO that Hisense will sponsor …