Monday , May 6 2024

Business of Football

adidas present its fashion-forward LFSTLR collection for all their European clubs!

adidas have launched its new LFSTLR jersey collection featuring the season 23/24 third jerseys of some its leading clubs, re-imagined as fashion-focused, lifestyle streetwear. Dubbed the ‘most wearable football jersey’, LFSTLR blurs the lines between football performance and streetwear culture, re-defining what it means to represent your club away from …

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LaLiga becomes front of shirt sponsor of Welsh side CPD Llanfairpwll FC!

LaLiga, the world’s most followed football league, has today been announced as the official front-of-shirt partner of Welsh side Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Football Club (CPD Llanfairpwll FC) starting from the current 2023/24 season. As part of its partnership with CPD Llanfairpwll FC, the new LaLiga ‘LL’ logo will emblazon …

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The new 2023/24 kits designed by Errea celebrate the essence of Virtus Verona!

The new Erreà kits for the 2023/2024 season once again celebrate the club colours, remaining faithful to the simplicity that has come to define the Verona team. The home shirt in traditional red and blue is a vibrant tribute to the city. Up close, a map of the area around …

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Strategic Tripartite Partnership announced: Uniting the Football Worlds of China, Arab Gulf, & Beyond!

World Football Summit (WFS) have announced a groundbreaking strategic alliance between Shanghai ICI Culture & Sports Co.Ltd., and Sino-Arab Sport Business Council (SASBC). Three Pillars of Collaboration Adopting the SASBC model, our collaboration is founded on three core pillars: 1. Connecting relevant businesses and other stakeholders of the sports industry. …

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Mumbai City FC extends with Fast&Up as club’s official nutrition partner!

Mumbai City FC have announced the renewal of our partnership with India’s leading sports and active nutrition brand, Fast&Up, as the Club’s Official Nutrition Partner until the end of the 2023-24 season. Much like Mumbai City FC, Fast&Up represents Mumbai’s fierce, relentless and resolute spirit and is a leading name …

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Snapdragon to become new Manchester United front of shirt sponsors!

Manchester United has agreed to an expanded strategic collaboration with Qualcomm Technologies, Inc., that will see the Snapdragon brand displayed on the front of the club’s famous shirt. Qualcomm Technologies is already a global partner of Manchester United, promoting its Snapdragon brand. Snapdragon processors power premium products from the world’s …

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AC Trento’s new official kit by Errea for 2023/2024 Lega Pro season

Erreà and AC Trento have launched the new and captivating match kit that will accompany the Trentino team throughout the 2023-2024 Lega Pro season. Trento’s home jersey boasts a distinctive design. Divided in yellow and blue colors, the jersey is embellished with an iconic depiction of Neptune in the background …

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Bitburger becomes official national partner of UEFA EURO 2024!

Bitburger has become an official national partner of UEFA EURO 2024 making the German brewer the official beer of UEFA EURO 2024. As the official beer of the tournament, Bitburger products will be made available exclusively in all stadiums as well as in the official fan zones and events in …

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