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Bitburger has become an official national partner of UEFA EURO 2024 making the German brewer the official beer of UEFA EURO 2024.
As the official beer of the tournament, Bitburger products will be made available exclusively in all stadiums as well as in the official fan zones and events in the host cities. Fans will be able to enjoy a wide variety of beverages including non-alcoholic beers.
Guy-Laurent Epstein, UEFA marketing director, said: “UEFA is delighted to partner with Bitburger for UEFA EURO 2024, a well-recognised German beer brand with a long history and connection with football and football fans. UEFA EURO 2024 in Germany will be extremely festive and football fans, both local and travelling, will get to enjoy a wide variety of refreshing Bitburger beers in the stadiums and fan zones while enjoying thrilling matches and making memories that will last a lifetime.”
Jan Niewodniczanski, Managing Director of the Bitburger Brewery Group, said: “The world is a guest in Germany – as the number one hospitality brand, we consistently live by this motto at Bitburger. As the Official Beer Partner of UEFA EURO 2024, it is exceptional for us to contribute in presenting Germany as a top host country.”
Bitburger joins German telecommunications company Deutsche Telekom, German railway transportation provider Deutsche Bahn and insurance company Ergo as UEFA EURO 2024 national sponsors.
CAA Eleven is the exclusive marketing agency of UEFA appointed to manage commercial rights to UEFA national team football competitions, including the UEFA European Football Championship, the UEFA Nations League, the European Qualifiers, the UEFA European Under-21 Championship, UEFA Women’s EURO, and the UEFA European Futsal Championship.
