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Mumbai City FC are thrilled to extend its partnership with Radio City as the club’s Official Radio Partner for the third consecutive season.
Radio City, a part of Music Broadcast Limited (MBL), is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades of expertise in the radio industry, Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”.
Radio City has been at the vanguard of providing innovative advertising solutions to a wide range of clients through the integration of radio with digital offerings. The radio station has established a strong presence across 39 stations in 12 states and 1 Union Territory, comprising 62% of the country’s FM population. With the introduction of its new station sound, City Ki Nayi Vibe, Radio City has magnified its audience base by engaging with the young and vivacious Gen Z audience alongside others.
Kandarp Chandra, CEO – Mumbai City FC, said, “The club is pleased to continue the partnership with Radio City for the third year in a row. With this partnership, we focus on getting closer to our fans and our communities as much as possible through immersive experiences that Radio City offers its listeners.”
Ashit Kukian, Chief Executive Officer – Radio City, said, “We are elated to collaborate with Mumbai City FC as the Official Radio Partner this season too. Our long-standing association with the club is a testament to our commitment to offering best-in-class entertainment through innovative and engaging campaigns around the game. Through this exclusive partnership, we will build excitement among the football fanatics towards the game and engage with the listeners throughout the season. We wish the zealous Mumbai City FC team a triumphant season.”
