Business of Football

BATERY, a newly-launched game-tech platform, has entered into a partnership with East Bengal FC as their principal sponsor for the 2023-24 season. As part of the collaboration, the BATERY logo will be seen on the front and the back of EEB’s match and on the training jerseys. Commenting on the …

Mengniu has become an official sponsor of the FIFA World Cup 26 – to be hosted in Canada, Mexico and the United States – and the 2030 edition of the FIFA World Cup, as well as of the FIFA Women’s World Cup 2027. Following its sponsorship of the 2018 and …

PAOK Thessaloniki, one of the top clubs in the Greek championship, has presented the new match kits that the team of the two-headed eagle will wear for next season’s games. The ‘Home’ colours respect the club’s traditions but add an original graphic touch, while the Away introduces an elegant pinstripes …

New Balance has today unveiled the new LOSC Lille third kit for the upcoming 2023/24 season. Drawing inspiration from the club’s primary, signature colours, the kit comes in a traditional all-navy colour, with vibrant neo flame accents that combine to create a fresh, new kit for what is set to …

Coinbase, the world’s most trusted and secure crypto platform, is expanding its exposure to the German market by partnering with eight-time German champions Borussia Dortmund. The crypto exchange remains a premium partner of the esteemed Bundesliga club. “We are very happy with our partnership with Borussia Dortmund. You are a …

AS Monaco and Bang & Olufsen, the luxury audio brand, have announce their partnership. Bang & Olufsen, the luxury audio brand, has joined AS Monaco’s premium partner family. With almost a century of history, AS Monaco and Bang & Olufsen share a strong heritage and a passion for excellence. The …

The World Football Summit, the biggest platform dedicated to the football industry, and APO Group, the leading pan-African communications consultancy and press release distribution service, are proud to announce that FIFA Secretary General Fatma Samoura has been selected as the recipient of the inaugural World Football Summit Lifetime Achievement Award. …

Arsenal FC and Emirates have announced the extension of their partnership, the longest-running front-of-shirt sponsorship in Premier League history. Arsenal FC’s partnership with the UAE’s leading flag carrier began in July 2006, and will now run until at least 2028, taking the collaboration to a minimum of 22 years. After …

AS Monaco and Kappa have presented the new AWAY jersey that Monegasque players will wear for the 2023-2024 season. With less than two weeks to go before the start of the new Ligue 1 Uber Eats season, the Principality Club and the Italian equipment manufacturer have unveiled the away kit …