Business of Football

The new first shirt for Hibernian FC continues with the tradition of having a completely remodelled design. The green and white will continue to be their distinguishing feature for another season, as has been the case since the club was founded in 1875. Since 2021, Joma has supported Hibernian FC …

Major League Soccer (MLS) and Campbell Snacks, a division of Campbell Soup Company, today announced a new partnership that designates Campbell Snacks as official snack sponsors of the League through the 2026 season in the U.S. The partnership will allow Campbell Snacks to connect MLS fans with brands like Goldfish …

Joma and Swansea City AFC launch the new kit with which the club will go into the 2023/2024 season. As has been the tradition since the club was founded at the start of the 20th century (1912), Swansea City AFC will continue to wear their white uniform as their distinguishing …

Hungarian football will continue to wear Macron teamwear. The shirts of Honved FC, the iconic Hungarian club from Budapest, will continue displaying the Macron Hero logo, extending this long-term partnership to more than 10 years in total. The collaboration dates back to the 2015-2016 season and has become stronger with …

UEFA has announced that ERGO, one of the largest insurance groups in Germany and Europe, has become an official national partner of UEFA EURO 2024, which will take place in Germany from June 14 to July 14, 2024. As part of the agreement, ERGO becomes the exclusive ‘Presenting Partner’ of …

Following the recent signing of a multi-year contract with PFJ Neftci, one of Azerbaijan’s strongest football clubs, Erreà is proud to unveil the new match jerseys for the 2023-2024 season. With three distinct designs, each embodying the passion, grit, and determination of the team, the players are ready to don …

The Bulgarian national team, who will play in the upcoming days in the qualifier matches for the next European Championship, presented their new ‘Home’ jersey to be worn by the Luvovete on June 17 during their match against Lithuania. A shirt that pays homage to a symbol of Bulgaria’s history, …

New Balance has launched FC Porto’s Third kit for the 2023/24 season. Arriving in a slick blue sapphire and metallic gold colourway, the kit places emphasis on the importance of the club crest. Concentric circles emanate outwards from the Dragões iconic emblem, providing a dynamic feel with greater depth and …

FC Barcelona is presenting a unique kit for the 2023/24 season, the Club’s first to be inspired by the women’s team. It has the classic broad stripes in original blaugrana colours, but with a significant detail – the badge set into a diamond. The diamond represents the first Barça women’s …

Real Madrid and adidas have introduced the 2023-24 season home jersey. The 2023/24 season kit celebrates the union between the club and its fans throughout 121 years of history, and features the phrase “Hala Madrid!” on the collar. The traditional white colour is complemented by gold adidas stripes on the …