Business of Football

Global superstar striker Harry Kane makes a trifecta of career changes with his marquee move to FC Bayern Munich. A new home, a new team, and notably new footwear as he unveils his new Skechers Football boots, SKX_01. He was seen wearing a masked version of the boots through the …

Indian Super League side Hyderabad FC have announce the continuation of Stake News as the Club’s Principal Sponsors ahead of the 2023-24 season. After a historic season where the club finished second in the ISL League Stage with a record tally of 42 points, Hyderabad FC will once again be …

Major League Soccer (MLS) and CELSIUS, Essential Energy, maker of its lifestyle energy drink, have announced an agreement that designates CELSIUS as the official energy drink of MLS in the U.S. through the 2026 season and marks the drink’s first professional, national and traditional sports partnership. Through this agreement, CELSIUS …

Wolverhampton Wanderers have welcomed 6686 Sport on board as the club’s official sleeve partner. The sponsorship was agreed earlier this year, with 6866 Sport also becoming the club’s official Asian betting partner, and their branding has featured on first-team sleeves during pre-season friendlies, in both the home and away kits. …

STADA Arzneimittel AG has been announced as the latest partner of Eintracht Frankfurt, who will help advertise the company’s nutritional supplement Elotrans reload. The agreement with the Bad Vilbel-based pharmaceutical manufacturer covers the men’s and women’s teams, Eintracht’s U21 regional league side, the club’s youth teams and the esports department …

Today, FC Bayern Munich announced its partnership with Logan Paul and KSI’s popular beverage brand, PRIME. Founded by the YouTube stars in 2022, PRIME’s flagship product, Hydration, a sports drink alternative, will be the official isotonic partner for the club of 33-time German champions. The first phase of the multi-year …

Once again this year, the consolidated partnership between Erreà and La Berrichonne de Châteauroux has produced new shirts that fully embody the French club’s identity and values. Particular attention has been paid to the details on the away shirt, in an elegant white shade featuring a “pinstripe” pattern of vertical …

Millwall FC’s new third shirt is orange, with a polo collar and black cuffs on the sleeves. “Millwall” lettering is featured on the back of the neck, both inside and outside. The Erreà logo is embroidered in black on the right-hand side of the chest, while the club badge is …

Arsenal FC have agreed a two-year global partnership with Unilever’s Dirt Is Good laundry brand (known as Persil in the UK, or OMO, Surf Excel, Breeze, Rinso, Ala or Skip elsewhere in the world) to become an Official Partner of the Arsenal FC men’s and women’s teams. The new, first-of-its-kind …