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Today, FC Bayern Munich announced its partnership with Logan Paul and KSI’s popular beverage brand, PRIME. Founded by the YouTube stars in 2022, PRIME’s flagship product, Hydration, a sports drink alternative, will be the official isotonic partner for the club of 33-time German champions.
The first phase of the multi-year partnership will see PRIME Hydration sold exclusively at the Allianz Arena on match days. The brand plans to expand retail operations in the German market later in the year and launch FC Bayern X PRIME limited-edition bottles.
“FC Bayern is delighted to partner with PRIME and bring the company to the German market.” commented FC Bayern executive board member Andreas Jung. “This partnership with a young, dynamic brand confirms our global growth and aims to reach a new audience for FC Bayern.”
“It has been truly special to watch PRIME grow so exponentially over the last year, but growth doesn’t happen without partners like FC Bayern Munich,” said PRIME co-founders, Logan Paul and KSI. “We are so excited to work with such an established and successful group of individuals and we look forward to hydrating all parts of this star club.”
PRIME has pressured long-term brand competitors for market share in the isotonic category to see a 3.2 percent market-share in just over 12 months of operation.
