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New Balance has today unveiled the new LOSC Lille third kit for the upcoming 2023/24 season.
Drawing inspiration from the club’s primary, signature colours, the kit comes in a traditional all-navy colour, with vibrant neo flame accents that combine to create a fresh, new kit for what is set to be a big season for LOSC.
Central to the design of the third kit is the iconic Fleur-De-Lys, which is incorporated into the front of the shirt. Having featured as a key part of previous kits, as well as appearing on LOSC Lille’s original club crest, the inclusion of the symbol on the shirt honours the rich heritage of the club.
The Fleur-De-Lys is synonymous with both the club and the city of Lille as a whole, being found on the coat of arms, paving stones and mosaics across the city to show the deep connection between the club and the local area.
To reflect this design within the photography, the campaign imagery features a brick wall setting that is reflective of the city’s architecture and buildings.
New Balance has applied cutting-edge design technology across all 23/24 jerseys to ensure superior performance. NB Dry technology helps wick away moisture, helping keep players fresh and dry throughout the ninety minutes and beyond.
General Manager of New Balance Football, Kenny McCallum said, “We’re constantly looking for ways to push the limits with designs of the kits by honouring tradition whilst looking to the future. LOSC’s third kit this year does exactly that.”
