Tag Archives: New Balance

New Balance has revealed Athletic Club Bilbao’s unique home kit for the 2021/22 season. A modern take on the iconic racing red and white vertical stripes, the new Los Leones jersey incorporates a diagonal feature print graphic in recognition of the Club’s influence. Mirroring how Athletic Club’s identity is felt …

AS Roma have unveiled the club’s New Balance home kit for the upcoming 2021/22 campaign. The shirt, the first collaboration between the club and world-renowned sports manufacturer, is a bespoke design for the Giallorossi that introduces a timeless interpretation of the club’s signature look. The club’s famous colour palette is …

More than ever, brands are at the heart of the business of sport. iSportConnect’s Brands Masterclass will provide an exclusive opportunity to engage with thought leaders in a challenging and fast-changing global business. Join the debate with thought leaders on the future of apps, smart storytelling and other key topics …

Italian Serie A side AS Roma have announce a new sponsorship with New Balance, which will see the world-renowned sports brand become the club’s Official Kit Supplier from the 2021-22 season onwards. The partnership was first revealed via an innovative augmented reality game on Instagram, which takes fans on an …

English Premier League leaders Liverpool FC have confirmed New Balance will continue as the club’s official kit supplier until July 31, 2020. It has been mutually agreed with New Balance, the club and incoming kit supplier Nike that the deal, which was due to come to an end on May …

Sports major New Balance’s ambassador Sadio Mané has been named the 2019 African Football Player of the Year – completing an unreal year in New Balance’s Furon boots for the Senegalese forward. The Liverpool FC attacker finished the 2018/19 domestic season as the joint golden boot winner and lifted the …