New Balance unveils LOSC Lille home kit for 2024/25 season!

New Balance has today unveiled the brand new LOSC Lille home kit ahead of the 2024/25 season.

Arriving in LOSC Lille’s quintessential Team Red, Navy and White colours, the unmistakable home shirt is adorned with the legendary club crest, worn throughout history by Les Dogues. Paying homage to the club’s fiercely loyal fan base, the kit is dedicated ‘To the people of the North’, an overarching theme for LOSC’s latest outfits.

2024 marks LOSC Lille’s 80th anniversary, with the kit including a modern take on the traditional v shaped design dating back to the club’s inception. The signature, deep red shirt is outfitted with a shadow print pattern, comprised of smaller, individual V’s, also replicated on the socks.

A special 80th anniversary logo is found emblazoned on the back of the jersey neck, representing the merger between Olympique Lillois and Sporting Club de Fives, LOSC Lille’s founding clubs.

New Balance has applied cutting-edge design technology across all 24/25 jerseys, rivalling best in class dry time, wicking and moisture management. A dimensional heat transfer provides elevation of trims, with side panels adding ventilation and breathability. Double turned and folded hems provide subtle detail and finishes, whilst the premium collar execution showcases the brand’s investment in innovation.

The creative for the launch was inspired by what makes Lille a unique place to live, with players connected to locations instantly recognisable for Lille fans, with red bricks that adorn the city’s architecture prominent throughout.

General Manager of New Balance Football, Kenny McCallum said: “LOSC Lille’s Home Jersey is iconic within French football and has been worn with pride by players and fans alike for generations. Combining heritage with innovation, we hope this season’s kit helps propel the team to further success on the pitch.”

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